Go mobile. Mobile devices outnumber people, and the number of users accessing the internet using them has surpassed desktops globally. It’s no wonder the amount of advertising dollars being directed into our smart devices is on the rise. In a world of all different types of mobile advertising—ranging from native, geofencing, display, mobile apps, video pre-roll and more—the possibilities are almost endless.
On the Move
At Market Mentors, we understand mobile advertising trends:
- Although the younger generation still has the highest ownership of mobile devices with 93 percent, the strongest growth is among those ages 55 and older.
- The number of times users look at their phones has remained nearly constant for the past three years at approximately 47 times per day.
Sources: 2018 global mobile consumer survey: US edition
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