Marketing is often used interchangeably with advertising but marketing is the entire process of promoting your product or services. Advertising is one component of marketing and a part of an overall marketing plan. Beyond marketing lies branding, which is what remains after a marketing effort has been executed. It is the loyalty or perception that results from all your company does and is. But do you want to sift through definitions or would you rather tell us what you want to achieve and allow us to help you attain it?
Full Service Marketing Agency
Know Your Objectives
Briefly, marketing is the tactical master plan, the research and the strategies to promote a product or service. Marketing encompasses advertising, public relations, market research, media planning, product development, pricing and distribution, sales strategy, and customer retention and support. Perhaps your goal is to increase sales, enter new markets, or enhance customer relationships. We will help you identify what you need and when you need it to achieve your goals.
Know Your Customers
Part of the marketing process is understanding your target audience or customer, e.g., where they can be found, what is important to them, what need your product or service fulfills for them, how they use your product or service, and so on. We know where to find your customer and we know how to engage them. Combining the most up-to-date research data and our experience, you will be prepared to move forward and closer to your goals.
Make A Plan
You may just appreciate our expertise the most when it’s time to craft a marketing plan. Strategies are developed and fully evaluated. The value of our relationships with the media and other vendors are built into a solid, carefully prepared plan to meet your objectives. The marketing strategy addresses specific approaches like content marketing, internet marketing or such public relations initiatives as corporate social responsibility (CSR). It all comes together here.