In today’s digital world, an online presence is extremely important. Not only does it ensure your company/brand is up with the current times, but it also instills a sense of trust and legitimacy in the public. I’m not just talking about social media; I’m talking about a website.
We as a society today want things now and there’s no better place to turn to than the world wide web. If you’re anything like me, I’m looking up the menu and deciding what I want at a restaurant before I even get there. If I can’t find your website, let the “hanger” games begin.
Website Fundamentals
First things first, does your company have a website? If so, you’re off to a great start. A website should speak to your brand and be unique to you, but there are some fundamentals that should be in place as well.
Just like cars and computers, websites have lifespans, usually about three to five years. Does your website need a makeover? Here are some important things to consider.
- Is your website visually appealing? We’ve been told not to judge a book by its cover but…if a website is cluttered, disorganized and confusing, that will deter people from exploring. A clean design helps your site look professional and gives users a sense of confidence in your brand.
- Is your website user friendly? All fundamental information should be easy to find. Limit the number of clicks it takes people to find information. Think about what users/your customers might want to know the most and ensure it can be conveniently located.
- Is your website responsive? Does it function properly across all devices and screen sizes? Again, in today’s digital world, most people have ditched desktops and count on their handy mobile device. Make sure your website looks great no matter where people are viewing it.
- 3 letters—SEO! Aside from being visually appealing, your website needs to be appealing for Google, too. And content is KING! Having proper elements in place to ensure you are up to the best Search Engine Optimization standards will not only help users find your website but will help Google know you are legitimate, too. Our team not only cares about the front end of your website, but we know it’s what’s behind closed doors that matters, too!
Whether your current website needs a facelift, or you need a website built from scratch, we’re here to help and make the process as smooth as possible. We use the most popular CMS platforms—WordPress, Drupal, Magento, OpenCart, Square Space, etc.—based on your needs. From design to development to content creation, you can count on us. Contact us today to find out how we can help.
