Media Buyers, dealing with so many deliverables, priorities and deadlines, must be incredibly organized and possess the ability to shift their focus throughout the day, accordingly. Our media buyer, Shubhada, does just that, all the while maintaining composure and good humor. At Market Mentors, she negotiates television and radio buys, reconciles monthly invoices, ensures stations have and are running the correct copy and runs reports to ensure effectiveness of buys—and above all else, maintains positive relationships with media vendors. Shubhada resides locally with her husband, Ted, and their boys, Ravi and Theo. To unwind from her busy work weeks, she enjoys reading, good food/drinks and spending time with friends and family.