Carpe Diem! The slogan of Bay Path University, Lisa’s alma mater, rolls off the tongue a bit more readily than the phrase that describes how Lisa Twarog moves through life: Instituerat et Praemittat—or—Plan Ahead! Sure, part of that credo involves seizing the day, and she does, writing press releases, editorial content, advertising copy and overseeing the Communications Department, but it’s Lisa’s ability to look at the big picture and plan ahead that arguably delivers the biggest results. Her desire to challenge herself allows her to write for some of our more technical clients and contributes to garnered public relations opportunities. Outside of work, Lisa enjoys spending time with her husband, Mike, and their Chihuahua, Paco, on their backyard brick patio, cooking, painting and gardening. Spontaneity? She’ll factor that into her plan tomorrow.