Tag Archive: Strategy

communication pull quote
03.18.2015

Communication — What is it and why is it so important?


Whatever your profession, communication is a key component for success. From effectively conveying skills and proficiencies on resumes and cover letters for entry-level jobs to managers organizing tasks for entire teams, good communication is critical at every step of your career. Here are some best practices that I think are particularly important and overlooked: 1. Emailing multiple parties Often times there are projects that multiple people in an organization are working on together. Those projects are usually executed with many... Read More

Content is King


Content marketing. Chances are you’ve heard this relatively new buzzword at some point during your brand marketing discussions over the last few years. However, while the term was coined fairly recently — its inception dates back to 2007 – the idea behind it is steeped in marketing history. For years, marketers have been utilizing storytelling techniques in order to develop a brand identity and sell products. With the digital landscape constantly evolving as technology changes and as more and more... Read More