Tag Archive: Springfield Massachusetts

To Buy or Not to Buy?


In today’s environment, budgets are limited, and companies are being forced to do a lot more with a lot less. This is very evident in the world of advertising. Often, the best advertising campaign can be lost with an ineffective media buy. Intelligent media buying prevents the ‘throw it at the wall and see if it sticks’ trap that many businesses fall into. In a small market like Springfield, it’s unusual to have four major TV network (ABC, NBC, CBS... Read More

Tickled Pink to Be Turning 10!


All of us at Market Mentors are ‘tickled pink’ to announce our 10th year in business. Our humble beginnings date back to 2003 when Michelle Abdow opened shop in her Longmeadow, Massachusetts home. Since then, we have grown to include a strong client base of small to medium-sized businesses and international companies with global reach. In celebration of our first double-digit anniversary we have organized support for Rays of Hope, a local philanthropic initiative that will benefit our community and... Read More

Boston Strong


Just as other terrorist attacks before it, last week’s Boston Marathon bombings were an attempt to rattle the American spirit. Americans around the country will likely remember the moment they learned of the event forever, but the attack was unsuccessful. Boston stands strong.  American citizens stand proud. As a Massachusetts-based company, the Market Mentors staff joined the movement that spread beyond Boston, or even Massachusetts — but country-wide — and proudly displayed our Bostonian spirit on Friday, April 19th. Many... Read More