Tag Archive: Springfield Mass

To Buy or Not to Buy?


In today’s environment, budgets are limited, and companies are being forced to do a lot more with a lot less. This is very evident in the world of advertising. Often, the best advertising campaign can be lost with an ineffective media buy. Intelligent media buying prevents the ‘throw it at the wall and see if it sticks’ trap that many businesses fall into. In a small market like Springfield, it’s unusual to have four major TV network (ABC, NBC, CBS... Read More

Local Businesses Support Annual Kids Safety Expo


Since its inception in 2009, the annual Kids Safety Expo has been benefiting the greater Springfield, Massachusetts community with an abundance of free resources to keep kids safe while having fun, and give their parents peace of mind. This year marked a very important milestone, our 5th annual event produced by Market Mentors! Throughout the course of my career, I have been producing child safety events for almost two decades, and this past Saturday was by far the best event... Read More