Tag Archive: Public Relations

The Price of PR: Grow Your Business with Earned Media


Marketing is a powerful business development tool, and with the rapid (and costly!) changes occurring in the media landscape, many businesses are struggling to find the budget to keep marketing in the business plan. That’s when public relations––one of the most cost-effective marketing initiatives connecting your experts with the public through the use of media––becomes even more important than ever.

The Inside Story: Case Studies Support Sales


One of the most powerful sales tools marketing can provide is a case study. While case studies can take many forms, from feature articles to testimonial ads and videos, they are one of the most valued marketing investments. Maybe you’re interested in supporting your sales team but you don’t know exactly what a case study is, or perhaps you just need the right pitch to make sure your business earmarks part of the marketing budget to develop your story.

Did You Know We Go The Extra Mile?


As a “full-service” marketing agency, Market Mentors provides a variety of services including advertising, branding, media buying, graphic design, public relations and event planning. Although many of our clients work with us for just a few of our services, we strive to deliver the best results by providing “added value.” Added value is another impression we can create for our client to let them know “we’re here for you”. In addition, this little “something extra” is a great way for our clients to try a service that they may not have considered before, to strengthen their campaigns.

Salvation Army Coats for Kids
09.23.2015

A Good Deed for Kids in Need


Did you receive a “Thank You” card from Florida, recently? That’s the real estate market from that sunny perch, expressing gratitude for a New England winter so bitterly cold and so long that it blew new life into real estate sales. On those frigid days when the weather dominated water cooler conversation, can you recall passing by someone on your commute who was woefully underdressed for the conditions? It seems likely that there were plenty of people. The good news... Read More

Summer Safety Expo a Success


As a new mom, I’ve learned that there are a myriad of worries that plague parents with regard to the well-being of their children. Among those worries: How do I keep my son/daughter safe while still giving them a chance to have the same carefree — and fun! — childhood that I had? For those parents looking for ways to keep kids safe while providing entertainment and education to children, there were an abundance of resources available at the 6th Annual Kids... Read More

Alex, Kelly, Amanda and Caroline folding t-shirts for the Pink Day event
11.11.2013

Not Your Average Intern


We have all seen movies and heard the stories about the nerdy intern who serves as a slave to their boss. This stereotypical intern starts their day getting coffee, breakfast, dry cleaning, making copies, and whatever else their power abusing boss commands them to do including scheduling their day followed by a major overdose of unwarranted compliments and over courteous gestures. The days pile up with no real value (for the intern) making the experience a pointless disaster. When I... Read More

Tickled Pink to Be Turning 10!


All of us at Market Mentors are ‘tickled pink’ to announce our 10th year in business. Our humble beginnings date back to 2003 when Michelle Abdow opened shop in her Longmeadow, Massachusetts home. Since then, we have grown to include a strong client base of small to medium-sized businesses and international companies with global reach. In celebration of our first double-digit anniversary we have organized support for Rays of Hope, a local philanthropic initiative that will benefit our community and... Read More

2013 Salvation Army Coats for Kids


According to the latest statistics available from the United States Census Bureau, almost 11 percent of Massachusetts residents live below poverty levels… and many are children. As September is upon us, back to school needs can be a burden for those less fortunate. Help us do our part to provide much needed support for children in need by keeping them warm this winter. Every year area residents and local businesses work with the Springfield Salvation Army to help keep kids... Read More

Candace Kasper
08.09.2013

Lessons from the Cube


The last piece of data has been entered into Excel for this intern (well, maybe). Unfortunately, my summer internship at Market Mentors has reached its last day, and I have to say that it’s been an unforgettable experience.  It certainly hasn’t felt like I’ve been here for three months. Even as I figured that out and typed it I thought “Has it really been three months?!” The summer flew by, and now I’m on to the most strenuous task of... Read More

Loose Lips Sink Ships


I woke up this morning to read the news that the iconic pitchman for the Men’s Wearhouse had been abruptly terminated. And, that’s it. No more information than that. The guy who, for decades, has been telling us that we’re going to “like the way you look. I guarantee it.” was sent packing — on the morning of the company’s annual shareholder meeting nonetheless. My first thoughts were, “I can’t wait to hear why,” simply because of the mysterious way... Read More

Summer of the Cubicle


Sometimes internships get a bad reputation. Disgruntled college students emerging from their cubicle-clad lifestyles who can now recite the coffee order of everyone from their office, tend to taint the reputation of the coveted summer internship. These bitter intern jokes should be taken with caution however, since 86% of interns report they had a positive job experience. So when I first learned about my opportunity to become an intern at Market Mentors for the summer before my sophomore year of... Read More

Did You Know PR Can Make Your Company’s News Tomorrow’s Headline?


As we’ve said before, Public Relations (PR) is one of the best bargains in marketing communications. When a story about your business, products or services appears in newspapers or magazines or is featured on radio, television or the Internet, it’s free. There is no charge for the space or air time. But how do you make your company news tomorrow’s headline? At the risk of sounding cheesy, who you gonna call? Market Mentors! Here are the top five reasons to... Read More

Boston Strong


Just as other terrorist attacks before it, last week’s Boston Marathon bombings were an attempt to rattle the American spirit. Americans around the country will likely remember the moment they learned of the event forever, but the attack was unsuccessful. Boston stands strong.  American citizens stand proud. As a Massachusetts-based company, the Market Mentors staff joined the movement that spread beyond Boston, or even Massachusetts — but country-wide — and proudly displayed our Bostonian spirit on Friday, April 19th. Many... Read More