Tag Archive: Printing

Spot Colors and their Importance to your Branding

Many small companies or businesses that started without a creative agency or designer may not be using spot colors, which is an essential element for brand consistency. Spot colors are premixed solid inks that provide consistent results when printing. They also have standard formulas to be viewed across different types of media. For example, Pantone has a complete color matching system that allows companies to keep the colors in their business materials consistent. To break this down in a way... Read More

digital embossing example

Digital Embossing: The ‘Wow’ Effect

As a designer for Market Mentors, I get to attend seminars from time to time that detail the latest developments in our field. We are always on the lookout for the next big thing to ‘wow’ our clients and their customers. One of the most exciting things we have been working with lately is Digital Embossing. It’s basically a UV coating that can be applied digitally to enhance your prints. This is big news and really cool stuff. Digital embossing... Read More