In today’s environment, budgets are limited, and companies are being forced to do a lot more with a lot less. This is very evident in the world of advertising. Often, the best advertising campaign can be lost with an ineffective media buy. Intelligent media buying prevents the ‘throw it at the wall and see if it sticks’ trap that many businesses fall into. In a small market like Springfield, it’s unusual to have four major TV network (ABC, NBC, CBS... Read More
Tag Archive: michelle abdow
Agency Principal, Michelle Abdow, was recently named the “Top Woman in Media” by the Western Mass Women Magazine, who’s recent edition featured the Top 25 Women to Watch in western MA. Congratulations to Michelle! From the article: Michelle Abdow of Longmeadow, MA, started Market Mentors in August 2003. Prior to this, Abdow worked in media for 10 years. “I had always wanted to start my own advertising agency, so the timing felt right to open up shop,” she said. Abdow... Read More
Michelle was recently interviewed for Media Life Magazine‘s article, “What media people can expect when market’s are disrupted”. After the deadly tornadoes in our market on June 1, 2011, the publication was interested in how the marketing world responds. Check out Michelle’s answers and read the full article here!