More Bang, Fewer Bucks: How to Maximize Content Marketing
A single piece of versatile content can be adapted across multiple channels, boosting your SEO, raising your profile, reaching broader demographics and reinforcing your brand.
11-05-2019
Archives
04-01-2019
4 Reasons to Hire a Media Buyer: Bigger Bang for Your Advertising Budget
From understanding gross rating points to measuring reach and frequency, an effective media strategy involves a lot of science, but also a bit of art as well. If you’re not in the business, it can be a lot to manage. We offer four compelling reasons to hire us as your media buyer and get the biggest bang for your advertising budget.
11-27-2017
A “Small” Holiday with a Big Impact
Small Business Saturday is an American shopping holiday conceived by American Express Corporation as a counterpart to Black Friday and Cyber Monday as a means to stimulate local economies, initiatives and organizations. We hope to give you some food for thought before you make that online or big box store purchase.
11-20-2017
Corporate Social Responsibility: Doing Good Is Good Business
At Market Mentors, we know the value of a worthy cause. Beyond the feel-good factor, corporate social responsibility (CSR) is an excellent way to build teamwork, enhance employee engagement, support your community, engage your customers—and yes, even provide benefit from positive public relations.
11-01-2017
Market Mentors Honored among the Region’s 2017 “Super 60”
As the region’s largest and most trusted full-service advertising, marketing and public relations agency, we are thrilled to have again been named one of the 2017 Super 60 winners by the Springfield Regional Chamber of Commerce.
02-23-2017
Got a Claim? Be Sure to Back It Up!
Got a claim? Be sure to back it up! One of my favorite scenes in the movie “Elf” is the one in the coffee shop. “World’s best cup of coffee!” Wow!
This scene is hilarious, but it illustrates a trap that is all too common in advertising. While your parents may believe you are the best, the rest of us need proof.