In today’s environment, budgets are limited, and companies are being forced to do a lot more with a lot less. This is very evident in the world of advertising. Often, the best advertising campaign can be lost with an ineffective media buy. Intelligent media buying prevents the ‘throw it at the wall and see if it sticks’ trap that many businesses fall into. In a small market like Springfield, it’s unusual to have four major TV network (ABC, NBC, CBS... Read More
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"The Intelligence Behind Sophisticated Media Buying," By MICHELLE M. ABDOW. It may be a buyers' market, but beware of what you are buying. When you maximize your advertising budget, you will be more effective. In the end, media buying can be very confusing, so don't feel that you must go it alone. Hiring a firm that specializes in media buying can help you spend your marketing dollars in the most cost-effective ways – and likely save a company money in the long run.