Tag Archive: frequency

The Dos and Don’ts of a Successful, Integrated Campaign


Doing business without advertising is like winking at a girl in the dark. You know what you’re doing but nobody else does. – Stuart H. Britt All too often, businesses adopt the belief that “if you build it, they will come.” The truth is, all products and services, no matter how good, will go unused if no one knows about them. Don’t be the best-kept secret. An advertising plan, no matter the scale, will increase awareness of your brand, and... Read More

To Buy or Not to Buy…


"The Intelligence Behind Sophisticated Media Buying," By MICHELLE M. ABDOW. It may be a buyers' market, but beware of what you are buying. When you maximize your advertising budget, you will be more effective. In the end, media buying can be very confusing, so don't feel that you must go it alone. Hiring a firm that specializes in media buying can help you spend your marketing dollars in the most cost-effective ways – and likely save a company money in the long run.