Tag Archive: Agency

Did You Know We Go The Extra Mile?


As a “full-service” marketing agency, Market Mentors provides a variety of services including advertising, branding, media buying, graphic design, public relations and event planning. Although many of our clients work with us for just a few of our services, we strive to deliver the best results by providing “added value.” Added value is another impression we can create for our client to let them know “we’re here for you”. In addition, this little “something extra” is a great way for our clients to try a service that they may not have considered before, to strengthen their campaigns.

Salvation Army Coats for Kids
09.23.2015

A Good Deed for Kids in Need


Did you receive a “Thank You” card from Florida, recently? That’s the real estate market from that sunny perch, expressing gratitude for a New England winter so bitterly cold and so long that it blew new life into real estate sales. On those frigid days when the weather dominated water cooler conversation, can you recall passing by someone on your commute who was woefully underdressed for the conditions? It seems likely that there were plenty of people. The good news... Read More

Candace Kasper
07.25.2014

I Know What You Did Last Summer


Okay you got me. I missed the Excel spreadsheets too much. We just have an inseparable bond you wouldn’t understand. I couldn’t bear to stay away for much longer, so here I am back for another summer interning at Market Mentors. It’s been a long school year, filled with late nights, scribbled lecture notes, and enough caffeine to outlast the Energizer Bunny, but it’s over and now… I’m baaaack! Let’s take a quick stroll down memory lane, shall we? This... Read More

Recipe for Effective Advertising


Ingredients: Your company or brand Market Mentors Grease elbows thoroughly; brainstorm and consider our top five tips: Define what you want the ad to accomplish  Define your target audience Answer the question: “What’s in it for the customer?” Declutter your messaging Make an authentic offer or call to action Advertising is everywhere. This article by Bloomberg Businessweek highlights some extreme places that businesses are now considering to compete for your attention — among the most unusual: eggs with logos and... Read More

Adobe Scraps the Creative Suite


In the age of cloud services, Adobe is taking a giant step in not only offering their flagship software online, but terminating production of physical packaged software entirely and forcing users into the cloud. Adobe is touting it as the best possible way to stay absolutely current with all their software as it develops, essentially eliminating software ‘versions’ in favor of one constantly evolving package. What does this mean for users of the creative suite? They want us to believe... Read More

Summer of the Cubicle


Sometimes internships get a bad reputation. Disgruntled college students emerging from their cubicle-clad lifestyles who can now recite the coffee order of everyone from their office, tend to taint the reputation of the coveted summer internship. These bitter intern jokes should be taken with caution however, since 86% of interns report they had a positive job experience. So when I first learned about my opportunity to become an intern at Market Mentors for the summer before my sophomore year of... Read More

Thinking ‘Inside the Box’


If you have not yet watched Kmart’s ‘Ship my Pants’ commercial, you have to! Not only will it make you ‘ship your pants’; it could also spark your creative side, as it did for Alf Zapata, an advertising student that landed an internship at Kmart’s ad agency. We had just finished a meeting at work when I read this article. We had been discussing just what he did, ‘how to leave a lasting impression.’ The first word out of my... Read More

Did You Know PR Can Make Your Company’s News Tomorrow’s Headline?


As we’ve said before, Public Relations (PR) is one of the best bargains in marketing communications. When a story about your business, products or services appears in newspapers or magazines or is featured on radio, television or the Internet, it’s free. There is no charge for the space or air time. But how do you make your company news tomorrow’s headline? At the risk of sounding cheesy, who you gonna call? Market Mentors! Here are the top five reasons to... Read More