When you partner with our agency, we become an extension of your in-house team. We fill in the gaps in expertise and focus your marketing efforts while steering clear of common—and potentially costly—pitfalls.
One of the best ways to learn something new is to read a book about it. Most of us at Market Mentors have been inspired in our careers, or have learned how to do what we do even better, thanks to books we’ve read. Here we share some of our favorites.
All too often, businesses adopt the belief that “if you build it, they will come.” The truth is, all products and services, no matter how good, will go unused if no one knows about them. Don’t be the best-kept secret.
Got a claim? Be sure to back it up! One of my favorite scenes in the movie “Elf” is the one in the coffee shop. “World’s best cup of coffee!” Wow!
This scene is hilarious, but it illustrates a trap that is all too common in advertising. While your parents may believe you are the best, the rest of us need proof.