Tag Archive: advertising copy

Need a Quick Lesson in Punctuation? Get in Line.

Em-dash Take a look at the line I just used.  It’s called an em-dash, and it’s used to emphasize an abrupt change in thought, a pause, or an interruption. Here are a couple of examples: “I’m getting twice the gas mileage with my new car that I got with my old car.” Okay, you’ve made a point about your car. Now, suppose you think of something else that’s notable about the car, but completely unrelated to gas mileage: “I’m getting... Read More