Tag Archive: Ads

Did You Know We Go The Extra Mile?


As a “full-service” marketing agency, Market Mentors provides a variety of services including advertising, branding, media buying, graphic design, public relations and event planning. Although many of our clients work with us for just a few of our services, we strive to deliver the best results by providing “added value.” Added value is another impression we can create for our client to let them know “we’re here for you”. In addition, this little “something extra” is a great way for our clients to try a service that they may not have considered before, to strengthen their campaigns.

A Hefty Risk with Big Reward


Take a moment to watch one of these TV spots or two (they’re pretty entertaining; you might find yourself watching all three).       What makes these ads so great? Hefty took a risk. While it can be intimidating to bring a creative, “out-of-the-box” idea to a board of directors, a safe approach doesn’t always make an impact. In this party mom campaign, skeptics would say that Hefty ran the risk of alienating some more traditional consumers. However, by... Read More

To Buy or Not to Buy?


In today’s environment, budgets are limited, and companies are being forced to do a lot more with a lot less. This is very evident in the world of advertising. Often, the best advertising campaign can be lost with an ineffective media buy. Intelligent media buying prevents the ‘throw it at the wall and see if it sticks’ trap that many businesses fall into. In a small market like Springfield, it’s unusual to have four major TV network (ABC, NBC, CBS... Read More

Alex, Kelly, Amanda and Caroline folding t-shirts for the Pink Day event
11.11.2013

Not Your Average Intern


We have all seen movies and heard the stories about the nerdy intern who serves as a slave to their boss. This stereotypical intern starts their day getting coffee, breakfast, dry cleaning, making copies, and whatever else their power abusing boss commands them to do including scheduling their day followed by a major overdose of unwarranted compliments and over courteous gestures. The days pile up with no real value (for the intern) making the experience a pointless disaster. When I... Read More

2013 Salvation Army Coats for Kids


According to the latest statistics available from the United States Census Bureau, almost 11 percent of Massachusetts residents live below poverty levels… and many are children. As September is upon us, back to school needs can be a burden for those less fortunate. Help us do our part to provide much needed support for children in need by keeping them warm this winter. Every year area residents and local businesses work with the Springfield Salvation Army to help keep kids... Read More

Recipe for Effective Advertising


Ingredients: Your company or brand Market Mentors Grease elbows thoroughly; brainstorm and consider our top five tips: Define what you want the ad to accomplish  Define your target audience Answer the question: “What’s in it for the customer?” Declutter your messaging Make an authentic offer or call to action Advertising is everywhere. This article by Bloomberg Businessweek highlights some extreme places that businesses are now considering to compete for your attention — among the most unusual: eggs with logos and... Read More

Coincidence or Truth in Advertising?


I had lunch with a client the other day. She’s the Administrator for a Care at Home agency in Holyoke. Her job, as she describes it is to make sure her clients have the appropriate and qualified staff caring for them, but even more importantly, that they have an aide who is also compatible with them. She’s a modern-day matchmaker. So it wasn’t surprising to me that she was frantic that day on the phone, going back and forth between... Read More

Thinking ‘Inside the Box’


If you have not yet watched Kmart’s ‘Ship my Pants’ commercial, you have to! Not only will it make you ‘ship your pants’; it could also spark your creative side, as it did for Alf Zapata, an advertising student that landed an internship at Kmart’s ad agency. We had just finished a meeting at work when I read this article. We had been discussing just what he did, ‘how to leave a lasting impression.’ The first word out of my... Read More