Tag Archive: Ad Agency

Salvation Army Coats for Kids
09.23.2015

A Good Deed for Kids in Need


Did you receive a “Thank You” card from Florida, recently? That’s the real estate market from that sunny perch, expressing gratitude for a New England winter so bitterly cold and so long that it blew new life into real estate sales. On those frigid days when the weather dominated water cooler conversation, can you recall passing by someone on your commute who was woefully underdressed for the conditions? It seems likely that there were plenty of people. The good news... Read More

Freshly Brewed: New England’s Favored Java Giant Updates Brand ID


The Boston Business Journal recently featured an article about the change in scenery we will soon be seeing at Dunkin Donuts (check out the photo gallery here). Gone are the days of stiff, uncomfortable tables and chairs in piercing orange and purple. New England’s favored java giant has opted for an interior overhaul featuring modern couches and lighting as well as more soothing shades of burnt orange — you might actually want to sit and stay a while. Each new... Read More

Candace Kasper
08.09.2013

Lessons from the Cube


The last piece of data has been entered into Excel for this intern (well, maybe). Unfortunately, my summer internship at Market Mentors has reached its last day, and I have to say that it’s been an unforgettable experience.  It certainly hasn’t felt like I’ve been here for three months. Even as I figured that out and typed it I thought “Has it really been three months?!” The summer flew by, and now I’m on to the most strenuous task of... Read More

Recipe for Effective Advertising


Ingredients: Your company or brand Market Mentors Grease elbows thoroughly; brainstorm and consider our top five tips: Define what you want the ad to accomplish  Define your target audience Answer the question: “What’s in it for the customer?” Declutter your messaging Make an authentic offer or call to action Advertising is everywhere. This article by Bloomberg Businessweek highlights some extreme places that businesses are now considering to compete for your attention — among the most unusual: eggs with logos and... Read More

Thinking ‘Inside the Box’


If you have not yet watched Kmart’s ‘Ship my Pants’ commercial, you have to! Not only will it make you ‘ship your pants’; it could also spark your creative side, as it did for Alf Zapata, an advertising student that landed an internship at Kmart’s ad agency. We had just finished a meeting at work when I read this article. We had been discussing just what he did, ‘how to leave a lasting impression.’ The first word out of my... Read More