Banks and financial institutions using social media

social marketing 101


Recently, we gave a presentation to a local bank in Springfield, Massachusetts on the reasons why they should be utilizing the web to interact with their customers, current and potential.  Facebook, LinkedIn and blogs are the 3 mediums we chose to focus on.  Banks have been scared of social networking, as their privacy is a major concern. But social networking is what you make of it, and YOU choose the information you want to share.

It is trackable, two-sided, flexible and best of all… free. It’s not for everyone, but it IS for banks and financial institutions, and here we show how.

Check out the presentation below for some successful strategies on making the most of social networking.

Social media for banks and financial institutions

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