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Search Market Mentors

SEO (Search Engine Optimization)

Having a visually appealing, functional and easy-to-navigate website is important, but it doesn’t mean your work is done. Website search engine optimization (SEO) should be part of the site’s development and ongoing maintenance to ensure that your website appears prominently during relevant searches.

Organic SEO

If consumers are looking for information, they most often turn to search engines, like Google. When they are searching for a product or service you provide, you want your website to come up as high as possible in the organic search results. Our digital specialists employ a variety of search engine optimization tools to help ensure this happens organically using your owned media. Among others, these include:

  • SEO analysis
  • Keyword-based content creation services
  • Backlink building
  • Meta data

SEO is a moving target, as search engines use a variety of ever-changing algorithms to find what they consider relevant content. If your business is in a highly competitive field, it can be even harder to rise above the ranks without paid media. That’s when digital advertising, such as pay-per-click (PPC), usually Google Ads, can help.

 

SEO is Never-Ending

Ensuring that your website remains relevant to searches is a never-ending process. While there are several reasons for this, there are two big ones.

The first, as mentioned above, is that search engines regularly change their algorithms so that they continue to provide the most relevant organic search results possible. Our digital specialists closely follow current best practices and industry standards to ensure your site stays competitive.

The second is that search engines look for sites with current, regularly updated content. If you build your website but then give it little attention, the search engines will, too. That’s why it’s important to routinely update and add relevant content to your site, such as blogs, earned media and events.

As a certified Google Partner, we can help. Call us today to talk about having us perform an SEO analysis of your website to look for opportunities to help you rise above the ranks.

 

 

    At Market Mentors, We’re All about Results. Yours.

    We’d love to connect! To learn more about our services and how we can help your business, submit the form below or call us at 413.787.1133.

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