Social Media Marketing

Sharing is caring. Social media marketing (SMM), is harder than it looks. Whether it’s a conversation with your followers or a paid campaign, SMM involves carefully crafting, curating and sharing content on an ever-growing variety of social media platforms. Drive audience engagement, strengthen your brand and deepen your relationship with your customers with a social strategy.

Plan to Succeed

While social media lends itself to spontaneity, planning will net you greater success. We can help you develop a conversation calendar that lets you stay on track, create a consistent social presence and strengthen your following.

Posts featuring helpful tips and information, exclusive offers, how-tos and news about your industry are a great place to start. But it’s equally important to include strong, visually appealing images and videos.

To expand your reach, we’ll work with you to develop paid social advertising campaigns that target your key audience on the platforms they’re already using.

Sharing is Caring

Adding a blog to your communications plan is a smart way to increase interaction on your social media platforms, drive traffic to your website, and enhance its SEO. Blog posts provide your audience with timely, relevant content, establishing you as an authority and providing content that you can share on social media.

In addition to sharing your unique content, social media allows you to share information from other industry sources and tap into trending topics, increasing your relevance and building trust in your brand.

Tracking Social Success

Social media marketing—both paid and organic—is also extremely trackable, so you can see in real time the effects of your efforts. Analytics allow us to measure what’s working and what’s not, so we make timely adjustments to improve performance.

The list of social media platforms continues to grow: Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat, Pinterest… Not sure where you should be? Give us a call. Whether you need an audit or consultation, a social media plan, or complete content creation, we’re ready when you are.

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