Keywords Are Key
To master SEM, you must understand your audience and identify your competition. Who is your audience and what drives them? What are their needs, and how can you fill them? What advantages do you offer over your competition?
Keywords and phrases are at the center of SEM. We help you identify the most frequent words and phrases your customers use when searching online for your products or service. Those become an integral part of your SEO content strategy, as well as your paid online ads. Using the keywords and phrases appropriately on your website enhances your organic SEO, and guides paid online advertising to maximize results.
In addition to creating an effective PPC campaign, we'll develop an optimized landing page. This helps your customers easily take the next step, and lets us more accurately measure campaign results.
We regularly send you a detailed campaign report and offer insights about what's working and how we may be able to enhance the campaign.
Other benefits of PPC campaigns include the ability to:
- quickly change, start, or stop the ads as needed;
- incorporate "call now" functionality for mobile users;
- test several ads over time to determine those with the highest click-through rate (CTR); and
- identify the most cost-effective keywords with the highest conversions, which can be used to fine-tune campaigns and enhance your website's SEO.
In addition to keyword research and competitive analysis, SEO, and paid search listings, we have a variety of other tools in our SEM toolbox. Let us employ them to put your company and your products or services in front of customers when they are motivated to buy. Call us to consult with one of our Google-certified professionals or take the first step in developing an optimized PPC campaign for your business.