Search Market Mentors

SEM/PPC Advertising

Rise up. When you perform a search on Google or other web browsers, the first results you see are typically paid advertisements. Below those are the organic search results. Search engine optimization (SEO) is key to ensuring you rise to the top organically. Online advertising, like a pay-per-click (PPC) campaign or search engine marketing (SEM), puts you above organic listings.

Google Rules

Because Google is the most popular browser, PPC campaigns are sometimes called Google Ads. As a certified Google Partner, we have a depth of understanding and access that we bring to bear to ensure the success of your campaigns.

Google gives each ad a Quality Score to help determine both the cost per click and the ranking of the ad. As an advertiser, you don’t pay for impressions; you’re only charged when someone clicks on your ad.

We understand the analytics of pay-per-click advertising, so we can help you maximize clicks and conversions for a given ad spend. Because contextual ads only show themselves when specific keywords are used, we do the research and optimize ad groups based on the most relevant keywords.

Keywords Are Key

To master SEM, you must understand your audience and identify your competition. Who is your audience and what drives them? What are their needs, and how can you fill them? What advantages do you offer over your competition?

Keywords and phrases are at the center of SEM. We help you identify the most frequent words and phrases your customers use when searching online for your products or service. Those become an integral part of your SEO content strategy, as well as your paid online ads. Using the keywords and phrases appropriately on your website enhances your organic SEO, and guides paid online advertising to maximize results.

PPC Metrics

In addition to creating an effective PPC campaign, we'll develop an optimized landing page. This helps your customers easily take the next step, and lets us more accurately measure campaign results.

We regularly send you a detailed campaign report and offer insights about what's working and how we may be able to enhance the campaign.

Get Clicking

Other benefits of PPC campaigns include the ability to:

  • quickly change, start, or stop the ads as needed;
  • incorporate "call now" functionality for mobile users;
  • test several ads over time to determine those with the highest click-through rate (CTR); and
  • identify the most cost-effective keywords with the highest conversions, which can be used to fine-tune campaigns and enhance your website's SEO.

In addition to keyword research and competitive analysis, SEO, and paid search listings, we have a variety of other tools in our SEM toolbox. Let us employ them to put your company and your products or services in front of customers when they are motivated to buy. Call us to consult with one of our Google-certified professionals or take the first step in developing an optimized PPC campaign for your business.

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