Keep in touch. You visit a website to order a bouquet of flowers for your mom for Mother’s Day, are interrupted, and leave the site before completing your purchase. You mean to go back, but forget. Two days later, you are on another site and see an ad for the same bouquet you were considering, which reminds you to go back and place your order. No happy coincidence; this is remarketing at work.
When a new visitor comes to your website, your site issues a “cookie” on their device. When they browse the web later on, you can target ads to them on other sites they visit. Through third-party networks like the Google Display Network (GDN), you can reach visitors wherever they are, on millions of sites.
Retargeting—also known as remarketing—is a digital marketing tool that presents a valuable opportunity to engage your audience on a granular level. Reclaiming their attention is particularly effective in developing leads and increasing engagement and the number of return visits to your website. It also heightens brand recall and the impact of your content marketing efforts.
