Public Relations is about building awareness for your company and its products or services. If no one knows about your company or solutions, you’re not even in the running for consideration. Make sure your messaging and positioning is in front of the right target audience and personas. From company news such as product launches to new hires — PR keeps you top-of-mind. We’re experts in strategically using PR to support our clients’ overall marketing initiatives and establish them as experts in their industry. Support your corporate communication initiatives and brand identity with PR.
Public relations is the way in which we “earn media,” or in other words, secure media placement. While the news cannot be “bought” like advertising, we have a great record of producing results. We can craft messages that react to breaking news and plan proactive stories that align with the overall marketing strategy. Whether you have a budget to use a wire service or need targeting pitching, we can help. We use a variety of public relations tools to get you attention, including press releases, op-eds, bylined articles, community management, public speaking, blogger engagement, strategic partnerships and sponsorships, and special events.
Best Bang for Your Buck
One of the biggest advantages of integrating PR into your marketing strategy is that it’s a bargain. When your company, products, or services appear in the news — from newspapers and magazines to television, radio, or the web — there is no charge for the space or air time.
You can say your company, products or services are the best — but what really resonates is when an independent, third-party agrees. It also takes time to nurture relationships with members of the media. We’ve been building rapport with journalists, editors, reporters, and broadcast personalities for more than a decade. Let us leverage our relationships and writing skills that will make your company news tomorrow’s headline.