News today happens faster than ever, and media outlets are challenged to produce timely and relevant coverage as quickly as possible. Here are four steps to help you make the most of earned media coverage.
A single piece of versatile content can be adapted across multiple channels, boosting your SEO, raising your profile, reaching broader demographics and reinforcing your brand.
Public relations is a key component of a robust marketing strategy, and the press release is its star. Successful public relations results in earned media, which boosts your brand’s credibility and garners attention.
Clients often ask us for professional headshots to use in various marketing materials and for PR purposes. If you’re like me, most people hate getting their photo taken. However, it’s easy to get the most out of your headshot and reduce some of the stress that comes along with showing us your pearly whites.
With a global usership in the billions, social media has become one of the fastest growing industries in the world. Its influence is simply too large to ignore. Here we discuss five ways social media has affected the public relations industry and why PR professionals need to jump on board with the latest trends.
Broadcast interviews can make even the most sophisticated executive uneasy, but they offer the opportunity to deliver messages to a wide audience quickly and simultaneously. Since television is a visual medium, your physical demeanor and style are just as important as what you say. With the right preparation and approach, everyone can be an effective on-camera communicator.
A successful marketing strategy employs a variety of media––including paid, earned, owned and shared––in a combination that drives the results you want. At Market Mentors, we can help design, develop and deploy the best plan for your business.
Marketing is a powerful business development tool, and with the rapid (and costly!) changes occurring in the media landscape, many businesses are struggling to find the budget to keep marketing in the business plan. That’s when public relations becomes even more important than ever.
All too often, businesses adopt the belief that “if you build it, they will come.” The truth is, all products and services, no matter how good, will go unused if no one knows about them. Don’t be the best-kept secret.