PR Specialist

Market Mentors is an established, full-service advertising, marketing and public relations agency located in West Springfield, Mass., serving clients with global reach. Our team is growing and we are now accepting resumes for a Public Relations Specialist. This person will work closely with the Market Mentors PR and Content team and its clients. This is not a telecommuting opportunity or an entry-level position.

While the primary function of this job is crafting compelling copy for various marketing pieces, roughly one third of the role will entail establishing and maintaining relationships with members of the media by writing press releases and other media communications following AP Style, responding to requests for information and coaching client representatives in the correct way of communicating with the public and the media.

To be successful in this role, you will need to be results driven, conscientious and work with a sense of urgency. You will also need excellent written and verbal communication skills.

Core Responsibilities

  • Produce copy for a variety of executions including press releases, company listings, case studies, website copy, blogs, social media posts and digital communications incorporating best practices for search engine optimization (SEO)
  • Conduct background research for clients including news topics and journalist interests to support pitches; maintain media distribution lists and use media tools to distribute and manage pitches
  • Pitch reporters and editors across print, broadcast and online, to interest them in covering clients’ stories
  • Administrative functions to support success for our agency and clients

About You

  • Bachelor’s degree in Public Relations, Journalism, Advertising, Marketing, Business, Communications or related field
  • 3–5 years minimum relevant experience
  • Demonstrate writing excellence when crafting press releases, blog posts and advertising copy
  • Ability to pitch to members of the media, running campaigns that deliver measurable results
  • Deadline-oriented, with great follow-up skills
  • Creativity in securing coverage and buzz with traditional outlets
  • Understanding of social media and solid experience working with bloggers
  • Responds well under pressure with strict time limits
  • Fantastic interpersonal skills, team player
  • Ability to channel constructive criticism into opportunities for professional development

Submission Requirements

Market Mentors is a full-service advertising, marketing and PR agency. We strive every day to be amongst the ranks of world class professionals and leaders, and that is why every team member must complete the Performance Dynamics Program. Great benefits including health, life, and 401(k). Fun and creative working environment. Awesome clients. If you think you’ve got what it takes to be one of the best, we want to hear from you.

Click here to fill out our employment application and attach your resume with a cover letter including your salary requirements. Candidates must also submit writing samples and coverage that you have garnered. Only those candidates that provide a cover letter, resume and a minimum of three writing samples of their own work will be considered.

No phone calls please. No telecommuting.
Great benefits including health, life, and 401(k). Fun and creative working environment.

EOE