Our Favorite Jobs of 2010

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Market Mentors

As the year comes to a close, we decided to take a look back at all the projects we worked on in 2010. From TV campaigns and web design to event planning and public relations, we’ve been busy working hard for our clients and still finding time to volunteer for local non-profits. We’re looking forward to what 2011 has to bring.

Check out a few of our favorites below!


NUVO Bank & Trust Company “Cash Without a Catch” TV Campaign

Market Mentors developed the “Cash Without a Catch” campaign to promote the fact that NUVO Bank will pay all fees at any ATM in the country for customers who have a checking account with Direct Deposit or an average daily balance of $1,000 or more. This sets NUVO apart from other banks and financial institutions who have outrageous ATM and other hidden fees.

Baystate Medical Practices “New Doctors” TV Campaign, featuring Dr. Sara Rourke

We developed a series of “New Doctor” TV ads to help Baystate Medical Practices promote doctors who are accepting new patients. We supported this campaign with advertising on Facebook, and in print and radio advertisements.

Boilard’s “Big Box Busters” TV Campaign

Boilard Lumber’s “Big Box Busters” campaign was a really fun one to work on! We came up with a concept that “busted” people’s idea that “big box” stores offer better deals and values on products than local, independent shops — an idea that isn’t always true. We made it known that Boilard Lumber, located on Oak Street in Indian Orchard, offers unbeatable deals, expertise, and values on the name brands that contractors and homeowners alike are searching for, along with personal service they won’t find at the big boxes.



Springfield Museum Culture & Cocktails Logo Design

Market Mentors was hired in early 2010 to help the Springfield Museums develop a brand image for their new event series, Culture & Cocktails. The series was designed to attract a younger audience to the museums through monthly themed events. We in turn designed posters, postcards and coasters to promote the series — and had a lot of fun in the process.

Women’s Health Associates Logo

When we were asked to create a new brand image for Women’s Health Associates in Springfield, MA, we went for something that was eye catching, modern and easily readable. What do you think?

Appleton Corporation Logo

Appleton Corporation, a property management company in Holyoke, desired a new brand identity to update their look and turned to Market Mentors for creative input.


Women’s Health Associates new website. This was a great project to work on as the team at Women’s Health Associates is so great!

Meredith Springfield website design was a unique project this year, as the work they do as a premier blow molding company really fascinates us. Our interest in what they do right here in West Springfield meant we had a great time developing a new site for them!


Chairman of the Board collateral materials

Scott Masi, the founder of Chairman of the Board in York, Maine, asked Market Mentors to develop a tri-fold brochure to promote his line of customizable Adirondack chairs and furniture. Using only the best, most natural wood to create his pieces, Masi, also can engrave College or University seal, corporate logo, name, or any other special symbol onto the furniture, turning it into a unique and comfortable works of art.


One of our newest clients, Keith G. Roy Construction, of Westfield, MA, wanted to venture into the Hartford, CT, region with his home improvement, remodeling and roofing services. The print ad we created for CT Life helped Keith G. Roy gain a presence in that market.

NUVO Bank Print Ad Series

NUVO Bank & Trust Company is local, independently owned, and headquartered in downtown Springfield, MA. Throughout 2010, we created a variety of print advertisements, including the “I Did It” and “Growth Savings Account” campaigns, as well as ads promoting the Doctors Express/NUVO Bank relationship.


Boilard Lumber’s “Man Shopping” Billboard

Man Shopping? That’s right! Man Shopping was a hugely successful campaign for Boilard Lumber. Market Mentors developed it as a way to position Boilard Lumber as a “boutique” lumber and home improvement store — the kind of boutique that’s okay for men to shop in! No dressing rooms, no long lines, no “Honey, does this make me look fat?” questions. Hallelujah!



AMICCON Press Conference with Co-Founder Ellen Bemben

Market Mentors was hired to assist AMICCON (Advanced Manufacturing and Innovation Competition and Conference) in planning and promoting their first event, held at the Mass Mutual Center on 11.16.2010

Doctors Express Grand Opening in Springfield

Doctors Express Springfield Grand Opening, Sept. 23, 2010

Doctors Express in Springfield officially opened their doors on September 25, 2010. We created a “Grand Opening” campaign, consisting of public relations initiatives, TV, print and radio advertisements. We also built a Facebook Fan Page and hosted a Grand Opening event to promote the new location. Since the opening, Doctors Express has enjoyed enormous success in offering urgent healthcare, without the long emergency room waits and big copays!


Get OnBoard! Event at the Basketball Hall of Fame

OnBoard, Inc. exists to expand the governance diversity of local organizations by enlisting women and people of color to their boards of directors, trustees, and volunteer groups. They also want to inform organizations of “cultural competency” and why it is so important. Market Mentors was hired to produce the group’s 2nd “Get OnBoard!” event, which helps connect organizations with interested individuals in a speed-dating format. The event was held at the Basketball Hall of Fame on October 28th and turned out to be an enormous success. It was a great event to be a part of and we can’t wait for the next one!

Kids Safety Expo

The 2010 Safe Kids Expo

Market Mentors produces the Annual Safe Kids Expo each year, bringing in local families for safety tips, fun activities, and more! Parents are able to have their children fingerprinted through the MyChip program, for no cost at all.

Home Builders of Massachusetts Ceremony

Market Mentors planned, produced, and promoted the 2010 Home Builders of Massachusetts President, Walt Tomala.

Market Mentors produced the 2010 Home Builders of Massachusetts State Officers Installation Ceremony at the Basketball Hall of Fame. Walt Tomala, owner of TNT Contracting, was sworn in as the new President.


Elizabeth Taras and the crew from 94.7 WMAS volunteering at the 2010 Coats for Kids distribution event!

Each year, our employees volunteer their time to help the Salvation Army of Springfield and other local organizations. This year, we volunteered at the annual Coats for Kids event, which provides families in need with new or gently-used winter coats to make sure no child goes cold.


NUVO Bank’s Trent Taylor in Business West article, “Nickel and Dimed”

Meredith Springfield’s Business West article, “Breaking the Mold”

Click the following links for some other great stories:

AMICCON on ABC 40’s Making a Difference
Coats for Kids on ABC 40’s Making a Difference
Safe Kids Expo on WWLP’s Mass Appeal

Public relations is very important at Market Mentors. We value the coverage we are able to garner for our clients, and believe it is the best possible value in marketing communications. Many companies and agencies overlook the power of PR, but we recognize its importance and work hard every day to shine the spotlight on our valued clients.

So there you have it — a sampling of some of our favorite work from the past year. We wish all of our clients, readers, and friends a safe, healthy, and happy New Year! See you in 2011!

— The Market Mentors team
P.S. Our #1 favorite project of the year had to be creating our agency video. It was a blast to work on and we are so happy with how it turned out. Enjoy!