Market Mentors, the region’s largest marketing, advertising and public relations agency, is proud to announce the addition of three new team members, adding to the depth and expertise of its staff. The hires span multiple departments including copywriting, account services and digital advertising.
“As we continue to grow and expand our services, I’m excited to welcome new talent to our team,” said Michelle Abdow, president. “All three of these talented professionals deepen the in-house expertise within their respective departments and allow us to accommodate new business.”
Mike Connors, a resident of Holyoke, joined the agency as a copywriter. After graduating from the University of Massachusetts-Amherst, he spent the beginning part of his career working as a reporter for the Daily Hampshire Gazette. He’s also experienced with podcasting, having worked as an audio editor and content writer for a podcast production company. At Market Mentors, he crafts blogs, website copy, social media campaigns, press releases and more for clients in a wide variety of industries.
Brittany Dent joined the agency as an account executive with more than a decade of experience in branding, photo and video production, social media, trend forecasting and more. With a creative flair and experience as a small business owner herself, she partners with her clients in multiple industries to help them meet their business and marketing goals.
Melissa Ricardi, a Ludlow resident, is the agency’s newest digital coordinator. A graduate of Our Lady of the Elms with a bachelor’s degree in computer information technology and graphic design, she focuses her professional acumen on digital advertising campaigns, including retargeting and display, as well as developing and implementing SEO/SEM best practices to identify new market opportunities and maximize program profits with improved organic rankings.
Market Mentors partners with clients locally, regionally, nationally and internationally across a range of industries including automotive, banking and finance, education, energy, health care, home improvement, legal, manufacturing, nonprofit, political and retail.