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Search Market Mentors

Ready to Rebrand? Start Here

Picture of a woman holding up a block labeled brand for blog on brand management.

 

What is your brand? Is it your logo? Your colors? A catchy slogan? While none of these answers are wrong, neither are they right. That’s because your brand encompasses all these things, but so much more—like positioning, values, personas and messaging. In this Forbes article, Michelle talks about how to tell it’s time for a rebrand, and the key steps to successful execution.