It’s easy to see why the year of the pandemic can be called the year of media consumption. With more time spent at home, people consumed more media than ever across linear TV, terrestrial radio and emerging subscription services. OTT (over the top or streaming media) is arguably the up-and-comer in your media mix. In this Forbes Agency Council article, Media Consumption Is Over the Top: How Much and Where to Spend Is Key to Maximizing ROI, Michelle lays out what you need to know when slicing your media buying pie.
