Your business likely has a website. But are you using the digital world for all its worth? Social media gives today’s businesses an invaluable avenue for reaching and influencing consumers. When it comes to social media for business, Facebook remains a solid place to start.
What began as a way to find old friends is now one of the most powerful marketing tools available. A recent survey by the Pew Research Center showed that more than two-thirds of U.S. adults use Facebook, which offers multiple strategies for engaging a target audience.
Face Value: Fueling Growth Through Social Media
Join us for one of our two seminars, one in Springfield and one in Worcester. Michelle Abdow and Mara Chapin will discuss:
- The history, evolution and purpose of Facebook
- Fact-based reasons that every business should have a well-managed Facebook page
- Creating a Facebook page for a single or multi-location business or organization
- Building and delivering relevant content
- Advertising options
- Customer service, maintenance and outreach
- Analytics—measuring your page’s performance
You will leave this event with the knowledge and expert insights to thrive within the world of social media marketing, ready to strategically embrace this lucrative new face of business.
Event Details
- February 11*
- 8:30–10:00 a.m.
- Home Builders & Remodelers Association of Western Massachusetts, 240 Cadwell Drive, Springfield, MA
- March 24
- 8:30–10:00 a.m.
- BBB of Central New England’s Barbara J. Sinnott Training Center, 400 Grove Street, Worcester, MA
We hope to see you at one of these free events. Register today!
*Snow date: February 25
