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Dealing with Social Media Backlash

Michelle Abdow discussed social media backlash on Mass Appeal

While many companies have social media policies, they don’t prevent the sometimes-public backlash that occurs when an employee or other company representative posts something inflammatory or hateful to their personal platforms. Michelle Abdow was a guest on Mass Appeal where she discussed how businesses can respond when their employees’ social media posts reflect poorly on the company, and the importance of having a clearly defined social media policy in place, so employees know in advance what types of posts and behaviors are out of bounds. Watch here