Please ensure Javascript is enabled for purposes of website accessibility
Search Market Mentors

How to Use Behavioral Targeting Effectively

dart in center of target


While Google has pushed back cookie deprecation to 2024 (at least!), agencies are proceeding full-steam ahead to develop compliant, non-creepy ways for brands to create personalized experiences for prospects and customers without relying on third-party data. In this Forbes article, agency experts offer tips for using behavioral targeting effectively.