Please ensure Javascript is enabled for purposes of website accessibility
Search Market Mentors

Where AI Adds Value to the Marketing Process

computer keyboard with red glow


We don’t think the human element can ever be completely replaced when it comes to marketing and advertising, but there are functions where AI adds value to the marketing process. In this Forbes article, Michelle and other agency leaders talk about the ways they employ artificial intelligence, such as programmatic ad buying, to allow their teams to focus their attention where it matters most.