Content Marketing educates people so they know, like, and trust you. It attracts consumers and converts them into customers. How? It’s all about utilizing storytelling techniques. But be careful — before you start that memoire — remember that today’s market is competitive and you must compete for attention. Consumers are barraged by content and they want to know what’s in it for them. Creating a narrative and identifying the best distribution channel is what we do best. Market Mentors creates content that people genuinely want to consume and share.
The Digital Revolution
The digital revolution has significantly altered the media landscape. With just a few keystrokes, information is available on demand. However, finding relevant, meaningful data and business solutions can be like trying to find a needle in a haystack. There is just too much to sift through. Cut through the clutter. Content marketing is the solution for this “information overload” society. Use thought leadership, influencers, and bloggers to create great content and build brand awareness and trust — and then make sure content is seen by the right people, which brings us to our second point.
The Fine Print
Content Marketing is typically created for digital platforms, e.g., think videos, podcasts, or infographics that are easily shared via social media and viewable on any mobile device. However, print is still a very effective medium. Identifying the story and creating a plan that utilizes the best media to connect with the masses is as important as the story itself.
All Intents and Purposes
The best Content Marketing is easily repurposed across multiple channels and mediums. Graphics can be created to supplement a press release for effective public relations. That same story can serve as the inspiration for a print or broadcast advertising campaign. It can also be created in a templated form that can be customized for the various industries and verticals you serve. A targeted list and cookie-cutter approach is just not enough. Regardless of the medium, Content Marketing is an effective tool that integrates a strategy for a holistic approach to messaging and positioning.