We’re seeing it everywhere this month: pink accents on the uniforms of our favorite NFL players; pink frosted doughnuts and ribbon-shaped cookies at our favorite bakeries. Pink, pink, and more pink.
The color pink is used to mark the observance of October’s designation as Breast Cancer Awareness Month, an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and raise funds for research into its cause, prevention, diagnosis, treatment and cure.
To mark the designation each year, Market Mentors holds an annual “Pink Day” event with local business leaders to raise money for Rays of Hope. Since it was founded in 1994, Rays of Hope has raised over $12.4 million, all of which has been awarded locally throughout western Massachusetts. Last year, thanks to the generosity of many of our clients, Market Mentors was able to present Rays of Hope with a check for $5,000 and this year we hope to raise even more!
This week, Market Mentors will “Keep Calm & Wear Pink” to benefit Rays of Hope, culminating in our “Pink Day” on Friday, Oct. 23. Participating local businesses include: 94.7 WMAS Springfield, Aaron Smith, P.C., Aesthetic Plastic and Reconstructive Surgery, Baystate Rug & Flooring, Braman Termite & Pest Elimination, Collins Electric, Collins Pipe & Supply, Excel Dryer, Hampden Zimmerman, Keith G. Roy Construction, ML Schmitt, New York Sound and Motion, Noonan Energy, NUVO Bank, Ondrick Natural Earth, Robinson Donovan, Shatz, Schwartz & Fentin, Springfield Label and Tape, Sturbridge Seafood, The Dowd Agencies, The Spa at New England Dermatology and Laser Center, Westfield News, Women’s Health Associates.
We will once again utilize our social media hashtag, #MMPinkDay, for the event and will share photos of us and our clients wearing pink across various social media platforms. Anyone interested in joining us by wearing pink on Oct. 23 is encouraged to use our hashtag — we’ll share your photos too! Help us raise awareness and money for this worthwhile cause. For more information, call us at (413) 787-1133.