I Know What You Did Last Summer

Candace Kasper

Guess who’s back, back again, the intern’s back, tell a friend.

Candace Kasper, Intern

KeepCalmIntern_072214Okay you got me. I missed the Excel spreadsheets too much. We just have an inseparable bond you wouldn’t understand. I couldn’t bear to stay away for much longer, so here I am back for another summer interning at Market Mentors. It’s been a long school year, filled with late nights, scribbled lecture notes, and enough caffeine to outlast the Energizer Bunny, but it’s over and now…

I’m baaaack!

Let’s take a quick stroll down memory lane, shall we? This time last year I was fresh off my first year of college, had a new appreciation for Ramen noodles, and was still unsure of what, exactly, I wanted to do with my future. Last summer I didn’t have a declared major, heck, I wasn’t even in the right program at my school. I saw the opportunity to intern at Market Mentors as a chance to explore the field of communications, learn and observe as much as I could about all its aspects, and figure out where I could see myself fitting into the mix. I came out with more new experiences and knowledge than I could have hoped for and a list of lessons learned (not to mention a long-term relationship with spreadsheets).

But that was last year and, believe it or not, things have changed since then. After my summer here, I became enrolled in the S.I. Newhouse School of Public Communications at Syracuse University (Go Orange!) where I’ve declared a major in advertising with an emphasis in digital advertising. I’ve taken classes that furthered my understanding of the communications industry and helped me get a better sense of what I want to do later on. So now when my co-workers are talking I can think, “Hey! I actually know what they’re talking about!” Ah yes, learning at its finest.

Now I’m back for round two at Market Mentors, “Summer of the Cubicle: The Sequel” if you will (I’m aiming for The Godfather Part II here, people, not Free Willy 2 or Grease 2). Some of the first things that I was asked when I came back were about what I wanted to focus on and what I was expecting from this summer. Basically, the question on everyone’s mind (including mine), is, “Now what?”

That’s a good question.

I guess you could say that I’m ready for a mix of new things that are more focused on what I’m learning about in school with a touch of the old (I’m talking to you, Excel spreadsheets). Of course, I’m still expecting to help out in traditional intern fashion, ready to assist anyone with anything, and trying to make everyone’s lives here at Market Mentors a little easier.

Since I have more of an idea about what I actually want to do in the future, that can help shape what I can be helping with and working on during my time here this summer. Now that I know what I want to learn about and started to learn about during the past school year I can hopefully help out with projects that fall into that realm. They can help me further develop my career path and allow me to flex my school muscles a little bit (all those late nights have to come in handy someday…right?).

But even though I’ve decided on some things, like a major and an emphasis, that doesn’t mean I’m not open to helping out in other areas. If there is one thing I’ve learned since this time last summer, it is to never pass up an opportunity to learn. In fact, closing off other areas to just focus on one will hurt you rather than help you. Everything, especially in this industry, works and flows together; now more than ever, it’s vital to know something about everything. Just like cake or another Netflix episode, there’s always room for more.

It’s fortunate enough to be able to get an internship before your junior year, or even before you graduate, so being able to intern at the same place two summers in a row, before graduating college, is something truly special. It is an opportunity that doesn’t happen often and I am extremely thankful that Market Mentors has allowed it to happen. Not only do I have a chance to be back at the same place to learn from the same people, I have a better opportunity to learn and grow from my time last summer. I’m able to apply new skills to an environment I am already familiar with. It’s a unique chance to be able to take what I’ve learned from this past year, look at it, and say, “What can I do differently? What do I want change and what do I want to keep doing?”

I’ve learned a lot, but there’s still so much to learn. I have no doubt that this summer will be filled with new adventures and experiences that will benefit me for years to come. Bring on the summer, part two!

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