Did You Know We Go The Extra Mile?

Amanda Moyer

What can added value do for you?


Amanda Moyer, Director of Account Services
01.19.2016

Added ValueAs a “full-service” marketing agency, Market Mentors provides a variety of services including advertising, branding, media buying, graphic design, public relations and event planning. Although many of our clients work with us for just a few of our services, we strive to deliver the best results by providing “added value.” Added value is another impression we can create for our client to let them know “we’re here for you”.  In addition, this little “something extra” is a great way for our clients to try a service that they may not have considered before, to strengthen their campaigns.

So what exactly is “added value” you ask? We’re so glad you did!

Added value can come in all sorts of ways:

  • Added spots to a TV or radio schedule at no charge
  • Web ads on station websites
  • News/weather billboard mentions on air
  • Market Mentors staff on hand at events to assist or going to events and distributing client materials
  • And asking for editorial coverage in publications where our clients advertise… and so much more.

Added value is our way of going the extra mile. For example, we recently negotiated an additional month of online advertising for a manufacturing client. We sat at a local tire repair shop and applied stickers to 1,000 bottles of maple syrup, to help the client with a promotional giveaway. We always reconcile invoices and correct the issue when spots are running incorrectly — we call that a “make-good.” Just this past month we discovered an issue where the incorrect spot was running, and we worked with the stations to “make-good” by securing a new spot schedule — free of charge! We also recently reconciled print publications where ad color was out of register, so we worked with production to ensure that our client’s beautifully designed ads run as professionally as we have designed them. Most clients would never know to look for the standards that we look for after placements are completed: high quality production, correct positioning and competitive separation are just a few of the examples of what we look for. That’s just a handful of examples of what we can do for you.

We also know that good things given have a way of coming back to us, too. For example, this week a radio station released their first “Medical Guide” that featured ads by several of our clients. Once the guide was published, our rep from the station stopped by with a display of the guide and each of our clients advertisements. This was a small act of appreciation, but it surely went a long way. We value the relationship we have with our media partners on behalf of our clients because we are able to work with them to get the most for our clients, whatever their needs may be. Business is about forming long-term relationships!

Each day here at Market Mentors, we strive to deliver our clients with added value to show how dedicated we are to seeing them succeed. I often find that it is what keeps our clients with us for so long. We are the agency that rolls back our sleeves for anything that comes our way, and we are always available to lend a hand.