Categories for Web Design

Spot Colors and their Importance to your Branding


Many small companies or businesses that started without a creative agency or designer may not be using spot colors, which is an essential element for brand consistency. Spot colors are premixed solid inks that provide consistent results when printing. They also have standard formulas to be viewed across different types of media. For example, Pantone has a complete color matching system that allows companies to keep the colors in their business materials consistent. To break this down in a way... Read More

Did You Know We Go The Extra Mile?


As a “full-service” marketing agency, Market Mentors provides a variety of services including advertising, branding, media buying, graphic design, public relations and event planning. Although many of our clients work with us for just a few of our services, we strive to deliver the best results by providing “added value.” Added value is another impression we can create for our client to let them know “we’re here for you”. In addition, this little “something extra” is a great way for our clients to try a service that they may not have considered before, to strengthen their campaigns.

Stock Talk: Maximize Image Assets without Breaking the Bank


It’s fair to say that most companies are not shelling out the big bucks for custom photography every time they need a new flyer or print ad, which leaves them (or their marketing agencies) to purchase stock photography. There are two types of stock photography to choose from: rights-managed and royalty-free. A rights-managed photo is highly controlled by the stock house and licensed out on a very tight leash, so that anyone buying the use of that photo knows that... Read More

Our Favorite Jobs of 2010


As the year comes to a close, we decided to take a look back at all the projects we worked on in 2010. From TV campaigns and web design to event planning and public relations, we’ve been busy working hard for our clients and still finding time to volunteer for local non-profits. We’re looking forward to what 2011 has to bring. Check out a few of our favorites below! TV NUVO Bank & Trust Company “Cash Without a Catch” TV... Read More