Crisis Communications during the COVID-19 Outbreak: 7 Tips
The COVID-19 outbreak has affected businesses in unprecedented ways. Download a copy of our 7 Cs—best practices for crisis communications during this time of uncertainty.
04-10-2020
Public Relations Blog
Our public relations blog covers the gamut of earned media opportunities such as press releases, crisis communications, case studies, reputation management, press kits and more.
12-04-2019
Make the Most of Earned Media Opportunities: 4 Steps
News today happens faster than ever, and media outlets are challenged to produce timely and relevant coverage as quickly as possible. Here are four steps to help you make the most of earned media coverage.
11-05-2019
More Bang, Fewer Bucks: How to Maximize Content Marketing
A single piece of versatile content can be adapted across multiple channels, boosting your SEO, raising your profile, reaching broader demographics and reinforcing your brand.
07-08-2019
What Does Public Relations Entail?
Clients often ask: what does public relations entail? This roundup article, “What Are the Different Types of Public Relations Jobs?” on UpJourney includes commentary from our marketing specialist, Sue Spiry, about the many roles within public relations.
11-28-2018
PR 101: Composition Of A Press Release (Infographic)
Public relations is a key component of a robust marketing strategy, and the press release is its star. Successful public relations results in earned media, which boosts your brand’s credibility and garners attention.
10-27-2018
How to Make the Most out of Your Headshot
Clients often ask us for professional headshots to use in various marketing materials and for PR purposes. If you’re like me, most people hate getting their photo taken. However, it’s easy to get the most out of your headshot and reduce some of the stress that comes along with showing us your pearly whites.
08-15-2018
How Social Media Is Reshaping Public Relations
With a global usership in the billions, social media has become one of the fastest growing industries in the world. Its influence is simply too large to ignore. Here we discuss five ways social media has affected the public relations industry and why PR professionals need to jump on board with the latest trends.
08-01-2018
Tips For A Successful On-Camera Interview
Broadcast interviews can make even the most sophisticated executive uneasy, but they offer the opportunity to deliver messages to a wide audience quickly and simultaneously. Since television is a visual medium, your physical demeanor and style are just as important as what you say. With the right preparation and approach, everyone can be an effective on-camera communicator.
03-21-2018
All Things Media: Paid, Earned, Owned and Shared
A successful marketing strategy employs a variety of media––including paid, earned, owned and shared––in a combination that drives the results you want. At Market Mentors, we can help design, develop and deploy the best plan for your business.
09-20-2017
The Price of PR: Grow Your Business with Earned Media
Marketing is a powerful business development tool, and with the rapid (and costly!) changes occurring in the media landscape, many businesses are struggling to find the budget to keep marketing in the business plan. That’s when public relations becomes even more important than ever.