Overcoming the Challenges of Branding During a Crisis
A crisis can happen at any time, which is why having a solid crisis communications plan in place is essential.
08-15-2022
Public Relations Blog
Our public relations blog covers the gamut of earned media opportunities such as press releases, crisis communications, case studies, reputation management, press kits and more.
07-14-2022
Avoid these 15 Press Release Mistakes
There are a number of things you should and should not do to increase your chances of earning media.
05-12-2022
03-08-2022
Expert Advice: Countering Bad Publicity
In this Forbes article, Michelle and other agency experts discuss the first steps in countering bad publicity.
12-10-2021
Lessons from the Big Apple: Ad Week New York 2021
Some sessions reaffirmed that we are on point with what we are doing for our clients, while others provided glimpses into the future.
08-02-2021
How to Maximize Your Marketing Message
In this Forbes article, Michelle Abdow outlines steps you can take to effectively maximize your marketing message.
05-14-2021
The Media Moves Swiftly: Don’t Miss Out
Get an insider’s perspective on how the news business works as well as tips on how best to get earned media.
04-20-2021
Branding 101: More than Words
To some, branding starts and stops with a logo and tagline. To others in the know, branding extends much further, into written elements. Find out how the right mix of elements, executed properly, can help play a positive role in your business plan and organizational growth.
12-08-2020
A Case for Case Studies
How do you convince a customer your product or service is right for them? A case study may be just the solution you’re looking for.
07-20-2020
Dealing with Social Media Backlash
Watch Michelle Abdow on Mass Appeal discussing how businesses can respond when their employees’ social media posts create a public backlash.