How to Maximize Your Marketing Message
In this Forbes article, Michelle Abdow outlines steps you can take to effectively maximize your marketing message.
08-02-2021
Public Relations Blog
Our public relations blog covers the gamut of earned media opportunities such as press releases, crisis communications, case studies, reputation management, press kits and more.
05-14-2021
The Media Moves Swiftly: Don’t Miss Out
Get an insider’s perspective on how the news business works as well as tips on how best to get earned media.
04-20-2021
Branding 101: More than Words
To some, branding starts and stops with a logo and tagline. To others in the know, branding extends much further, into written elements. Find out how the right mix of elements, executed properly, can help play a positive role in your business plan and organizational growth.
12-08-2020
A Case for Case Studies
How do you convince a customer your product or service is right for them? A case study may be just the solution you’re looking for.
07-20-2020
Dealing with Social Media Backlash
Watch Michelle Abdow on Mass Appeal discussing how businesses can respond when their employees’ social media posts create a public backlash.
07-09-2020
Full Coverage: Electronic Press Kit Essentials
Since most journalists are now online, having your press materials online makes good sense, too. Here, we explore some press kit essentials.
04-22-2020
Business Recovery after the COVID-19 Outbreak: 6 Tips
Are you ready for business recovery after the COVID-19 outbreak? Here we share six tips to prepare, now, for post-pandemic commerce.
04-10-2020
Crisis Communications during the COVID-19 Outbreak: 7 Tips
The COVID-19 outbreak has affected businesses in unprecedented ways. Download a copy of our 7 Cs—best practices for crisis communications during this time of uncertainty.
12-04-2019
Make the Most of Earned Media Opportunities: 4 Steps
News today happens faster than ever, and media outlets are challenged to produce timely and relevant coverage as quickly as possible. Here are four steps to help you make the most of earned media coverage.
11-05-2019
More Bang, Fewer Bucks: How to Maximize Content Marketing
A single piece of versatile content can be adapted across multiple channels, boosting your SEO, raising your profile, reaching broader demographics and reinforcing your brand.