Types and Benefits of Earned Media
Take a peek behind the public relations curtain.
05-12-2022
Public Relations Blog
Our public relations blog covers the gamut of earned media opportunities such as press releases, crisis communications, case studies, reputation management, press kits and more.
03-08-2022
Expert Advice: Countering Bad Publicity
In this Forbes article, Michelle and other agency experts discuss the first steps in countering bad publicity.
12-10-2021
Lessons from the Big Apple: Ad Week New York 2021
Some sessions reaffirmed that we are on point with what we are doing for our clients, while others provided glimpses into the future.
08-02-2021
How to Maximize Your Marketing Message
In this Forbes article, Michelle Abdow outlines steps you can take to effectively maximize your marketing message.
05-14-2021
The Media Moves Swiftly: Don’t Miss Out
Get an insider’s perspective on how the news business works as well as tips on how best to get earned media.
04-20-2021
Branding 101: More than Words
To some, branding starts and stops with a logo and tagline. To others in the know, branding extends much further, into written elements. Find out how the right mix of elements, executed properly, can help play a positive role in your business plan and organizational growth.
12-08-2020
A Case for Case Studies
How do you convince a customer your product or service is right for them? A case study may be just the solution you’re looking for.
07-20-2020
Dealing with Social Media Backlash
Watch Michelle Abdow on Mass Appeal discussing how businesses can respond when their employees’ social media posts create a public backlash.
07-09-2020
Full Coverage: Electronic Press Kit Essentials
Since most journalists are now online, having your press materials online makes good sense, too. Here, we explore some press kit essentials.
04-22-2020
Business Recovery after the COVID-19 Outbreak: 6 Tips
Are you ready for business recovery after the COVID-19 outbreak? Here we share six tips to prepare, now, for post-pandemic commerce.