Types and Benefits of Earned Media
Take a peek behind the public relations curtain.
Our public relations blog covers the gamut of earned media opportunities such as press releases, crisis communications, case studies, reputation management, press kits and more.
In this Forbes article, Michelle and other agency experts discuss the first steps in countering bad publicity.
Some sessions reaffirmed that we are on point with what we are doing for our clients, while others provided glimpses into the future.
In this Forbes article, Michelle Abdow outlines steps you can take to effectively maximize your marketing message.
Get an insider’s perspective on how the news business works as well as tips on how best to get earned media.
To some, branding starts and stops with a logo and tagline. To others in the know, branding extends much further, into written elements. Find out how the right mix of elements, executed properly, can help play a positive role in your business plan and organizational growth.
How do you convince a customer your product or service is right for them? A case study may be just the solution you’re looking for.
Watch Michelle Abdow on Mass Appeal discussing how businesses can respond when their employees’ social media posts create a public backlash.
Since most journalists are now online, having your press materials online makes good sense, too. Here, we explore some press kit essentials.
Are you ready for business recovery after the COVID-19 outbreak? Here we share six tips to prepare, now, for post-pandemic commerce.