A Case for Case Studies
How do you convince a customer your product or service is right for them? A case study may be just the solution you’re looking for.
12-08-2020
Public Relations
07-20-2020
Dealing with Social Media Backlash
Watch Michelle Abdow on Mass Appeal discussing how businesses can respond when their employees’ social media posts create a public backlash.
07-09-2020
Full Coverage: Electronic Press Kit Essentials
Since most journalists are now online, having your press materials online makes good sense, too. Here, we explore some press kit essentials.
04-22-2020
Business Recovery after the COVID-19 Outbreak: 6 Tips
Are you ready for business recovery after the COVID-19 outbreak? Here we share six tips to prepare, now, for post-pandemic commerce.
04-10-2020
Crisis Communications during the COVID-19 Outbreak: 7 Tips
The COVID-19 outbreak has affected businesses in unprecedented ways. Download a copy of our 7 Cs—best practices for crisis communications during this time of uncertainty.
12-04-2019
Make the Most of Earned Media Opportunities: 4 Steps
News today happens faster than ever, and media outlets are challenged to produce timely and relevant coverage as quickly as possible. Here are four steps to help you make the most of earned media coverage.
11-05-2019
More Bang, Fewer Bucks: How to Maximize Content Marketing
A single piece of versatile content can be adapted across multiple channels, boosting your SEO, raising your profile, reaching broader demographics and reinforcing your brand.
07-08-2019
What Does Public Relations Entail?
Clients often ask: what does public relations entail? This roundup article, “What Are the Different Types of Public Relations Jobs?” on UpJourney includes commentary from our marketing specialist, Sue Spiry, about the many roles within public relations.
11-28-2018
PR 101: Composition Of A Press Release (Infographic)
Public relations is a key component of a robust marketing strategy, and the press release is its star. Successful public relations results in earned media, which boosts your brand’s credibility and garners attention.
10-27-2018
How to Make the Most out of Your Headshot
Clients often ask us for professional headshots to use in various marketing materials and for PR purposes. If you’re like me, most people hate getting their photo taken. However, it’s easy to get the most out of your headshot and reduce some of the stress that comes along with showing us your pearly whites.