Categories for Public Relations

Market Mentors honored among the region’s “Super 60”


As the region’s largest and most trusted full-service advertising, marketing and public relations agency, we are thrilled to have again been named one of the 2017 Super 60 winners by the Springfield Regional Chamber of Commerce. The Super 60 awards program, now in its 28th year, celebrates the success of the fastest-growing and privately-owned businesses in the region that continue to make significant contributions to the strength of the regional economy. The program recognizes 30 local companies with the highest... Read More

The Price of PR: Grow Your Business with Earned Media


Marketing is a powerful business development tool, and with the rapid (and costly!) changes occurring in the media landscape, many businesses are struggling to find the budget to keep marketing in the business plan. That’s when public relations––one of the most cost-effective marketing initiatives connecting your experts with the public through the use of media––becomes even more important than ever.

The Dos and Don’ts of a Successful, Integrated Campaign


Doing business without advertising is like winking at a girl in the dark. You know what you’re doing but nobody else does. – Stuart H. Britt All too often, businesses adopt the belief that “if you build it, they will come.” The truth is, all products and services, no matter how good, will go unused if no one knows about them. Don’t be the best-kept secret. An advertising plan, no matter the scale, will increase awareness of your brand, and... Read More

The Inside Story: Case Studies Support Sales


One of the most powerful sales tools marketing can provide is a case study. While case studies can take many forms, from feature articles to testimonial ads and videos, they are one of the most valued marketing investments. Maybe you’re interested in supporting your sales team but you don’t know exactly what a case study is, or perhaps you just need the right pitch to make sure your business earmarks part of the marketing budget to develop your story.

What the new reaction feature on Facebook means for businesses


Have you noticed the new reaction button on Facebook? Chances are you have! If not, this is the set of six emoji’s that sit alongside the original “like” button. Users can quickly respond with love, laughter, happiness, shock, sadness and anger. This gives users the ability to respond to posts and ads with different reactions beyond the like button, but isn’t quite as bold as creating a dislike button, which is why these were created.

Did You Know We Go The Extra Mile?


As a “full-service” marketing agency, Market Mentors provides a variety of services including advertising, branding, media buying, graphic design, public relations and event planning. Although many of our clients work with us for just a few of our services, we strive to deliver the best results by providing “added value.” Added value is another impression we can create for our client to let them know “we’re here for you”. In addition, this little “something extra” is a great way for our clients to try a service that they may not have considered before, to strengthen their campaigns.

What Do People Find When They ‘Google’ You?


This article is a pretty big deal for Google and other search engines. People often wonder if they can have certain photos or articles related to them and their businesses removed from search results. The recent court ruling described in the article applies to search engines in European countries only. In the United States, the two ways we suggest addressing unwanted content are to directly contact the website containing the content and request removal, and to post more content about... Read More

Online Reputation Management


With the advent of digital media and platforms that host reviews, it is important for brands to be aware of their digital footprints. Although it is unfortunate when users post negative reviews, it is neither unusual nor a reason to panic. An authentic brand will embrace feedback — positive or negative — and use it to better the customer experience. A savvy brand will encourage feedback from satisfied customers; brands that do not actively solicit feedback often miss opportunities to... Read More

Tickled Pink to Be Turning 10!


All of us at Market Mentors are ‘tickled pink’ to announce our 10th year in business. Our humble beginnings date back to 2003 when Michelle Abdow opened shop in her Longmeadow, Massachusetts home. Since then, we have grown to include a strong client base of small to medium-sized businesses and international companies with global reach. In celebration of our first double-digit anniversary we have organized support for Rays of Hope, a local philanthropic initiative that will benefit our community and... Read More

Loose Lips Sink Ships


I woke up this morning to read the news that the iconic pitchman for the Men’s Wearhouse had been abruptly terminated. And, that’s it. No more information than that. The guy who, for decades, has been telling us that we’re going to “like the way you look. I guarantee it.” was sent packing — on the morning of the company’s annual shareholder meeting nonetheless. My first thoughts were, “I can’t wait to hear why,” simply because of the mysterious way... Read More

Summer of the Cubicle


Sometimes internships get a bad reputation. Disgruntled college students emerging from their cubicle-clad lifestyles who can now recite the coffee order of everyone from their office, tend to taint the reputation of the coveted summer internship. These bitter intern jokes should be taken with caution however, since 86% of interns report they had a positive job experience. So when I first learned about my opportunity to become an intern at Market Mentors for the summer before my sophomore year of... Read More

Did You Know PR Can Make Your Company’s News Tomorrow’s Headline?


As we’ve said before, Public Relations (PR) is one of the best bargains in marketing communications. When a story about your business, products or services appears in newspapers or magazines or is featured on radio, television or the Internet, it’s free. There is no charge for the space or air time. But how do you make your company news tomorrow’s headline? At the risk of sounding cheesy, who you gonna call? Market Mentors! Here are the top five reasons to... Read More

Boston Strong


Just as other terrorist attacks before it, last week’s Boston Marathon bombings were an attempt to rattle the American spirit. Americans around the country will likely remember the moment they learned of the event forever, but the attack was unsuccessful. Boston stands strong.  American citizens stand proud. As a Massachusetts-based company, the Market Mentors staff joined the movement that spread beyond Boston, or even Massachusetts — but country-wide — and proudly displayed our Bostonian spirit on Friday, April 19th. Many... Read More