PR 101: Composition of a Press Release (Infographic)
Public relations is a key component of a robust marketing strategy, and the press release is its star. This infographic shows what goes into a press release.
Categories for Public Relations
How Social Media Is Reshaping Public Relations
With a global usership in the billions, social media has become one of the fastest growing industries in the world. Its influence is simply too large to ignore. Here we discuss five ways social media has affected the public relations industry and why PR professionals need to jump on board with the latest trends.
Tips For A Successful On-Camera Interview
Broadcast interviews can make even the most sophisticated executive uneasy, but they offer the opportunity to deliver messages to a wide audience quickly and simultaneously. Since television is a visual medium, your physical demeanor and style are just as important as what you say. With the right preparation and approach, everyone can be an effective on-camera communicator.
All Things Media: Paid, Earned, Owned and Shared
A successful marketing strategy employs a variety of media––including paid, earned, owned and shared––in a combination that drives the results you want. At Market Mentors, we can help design, develop and deploy the best plan for your business.
Market Mentors Honored among the Region’s “Super 60”
As the region’s largest and most trusted full-service advertising, marketing and public relations agency, we are thrilled to have again been named one of the 2017 Super 60 winners by the Springfield Regional Chamber of Commerce.
The Price of PR: Grow Your Business with Earned Media
Marketing is a powerful business development tool, and with the rapid (and costly!) changes occurring in the media landscape, many businesses are struggling to find the budget to keep marketing in the business plan. That’s when public relations becomes even more important than ever.
The Dos and Don’ts of a Successful, Integrated Campaign
All too often, businesses adopt the belief that “if you build it, they will come.” The truth is, all products and services, no matter how good, will go unused if no one knows about them. Don’t be the best-kept secret.
How to Make the Most of Your Headshot
Clients often ask us for professional headshots to use in various marketing materials and for PR purposes. If you’re like me, most people hate getting their photo taken. However, it’s easy to get the most out of your headshot and reduce some of the stress that comes along with showing us your pearly whites.
The Inside Story: Case Studies Support Sales
One of the most powerful sales tools marketing can provide is a case study. While case studies can take many forms, from feature articles to testimonial ads and videos, they are one of the most valued marketing investments. Maybe you’re interested in supporting your sales team but you don’t know exactly what a case study is, or perhaps you just need the right pitch to make sure your business earmarks part of the marketing budget to develop your story.
What the new reaction feature on Facebook means for businesses
Have you noticed the new reaction button on Facebook? Chances are you have! If not, this is the set of six emoji’s that sit alongside the original “like” button. Users can quickly respond with love, laughter, happiness, shock, sadness and anger. This gives users the ability to respond to posts and ads with different reactions beyond the like button, but isn’t quite as bold as creating a dislike button, which is why these were created.
Did You Know We Go The Extra Mile?
As a “full-service” marketing agency, Market Mentors provides a variety of services including advertising, branding, media buying, graphic design, public relations and event planning. Although many of our clients work with us for just a few of our services, we strive to deliver the best results by providing “added value.” Added value is another impression we can create for our client to let them know “we’re here for you”. In addition, this little “something extra” is a great way for our clients to try a service that they may not have considered before, to strengthen their campaigns.
What Do People Find When They ‘Google’ You?
This article is a pretty big deal for Google and other search engines. People often wonder if they can have certain photos or articles related to them and their businesses removed from search results. The recent court ruling described in the article applies to search engines in European countries only. In the United States, the two ways we suggest addressing unwanted content are to directly contact the website containing the content and request removal, and to post more content about... Read More
Online Reputation Management
With the advent of digital media and platforms that host reviews, it is important for brands to be aware of their digital footprints. Although it is unfortunate when users post negative reviews, it is neither unusual nor a reason to panic. An authentic brand will embrace feedback — positive or negative — and use it to better the customer experience. A savvy brand will encourage feedback from satisfied customers; brands that do not actively solicit feedback often miss opportunities to... Read More
Tickled Pink to Be Turning 10!
All of us at Market Mentors are ‘tickled pink’ to announce our 10th year in business. Our humble beginnings date back to 2003 when Michelle Abdow opened shop in her Longmeadow, Massachusetts home. Since then, we have grown to include a strong client base of small to medium-sized businesses and international companies with global reach. In celebration of our first double-digit anniversary we have organized support for Rays of Hope, a local philanthropic initiative that will benefit our community and... Read More
Loose Lips Sink Ships
I woke up this morning to read the news that the iconic pitchman for the Men’s Wearhouse had been abruptly terminated. And, that’s it. No more information than that. The guy who, for decades, has been telling us that we’re going to “like the way you look. I guarantee it.” was sent packing — on the morning of the company’s annual shareholder meeting nonetheless. My first thoughts were, “I can’t wait to hear why,” simply because of the mysterious way... Read More