Plug Your Social Media Manager into Your Business Strategy
Plug your social media manager into what’s happening at your company so they can craft appropriate, timely, on-brand messaging.
07-19-2021
Market Mentors in the News
Looking for the 411 on our agency? Our Market Mentors in the News page has all the latest updates about our agency and staff! Check back often.
06-11-2021
It’s Not Me, It’s You: The Agency/Client Relationship
In this Forbes article, Michelle and other agency owners talk about warning signs that things just aren’t going to work out between an agency and client.
06-10-2021
Why Video Works and How to Do it Well
In this Forbes article, Michelle discusses why video works as an effective way to distribute your message and shares best practices.
05-13-2021
Experts Weigh In: 10 Ways VR Will Impact the Future of Advertising
In this Forbes article, Michelle joins nine other experts to explore 10 Ways VR Will Impact the Future of Advertising.
04-08-2021
Media Buying: Go Over the Top to Maximize Your ROI
OTT (over the top or streaming media) is arguably the up-and-comer in your media mix. In this Forbes Agency Council article, Michelle lays out what you need to know when slicing your media buying pie.
03-17-2021
Agency Pros Share Tips Gleaned from Memorable Ad Campaigns
In this Forbes Agency Council article, Michelle joins other agency pros in sharing tips gleaned from memorable ad campaigns.
03-10-2021
Make Your Online Brand More Appealing: 16 Simple Changes
In this Forbes Agency Council article, Michelle and other experts offer “16 Simple Changes that Can Make a Brand More Appealing.”
03-09-2021
How to Localize Your Ads: 15 Tips
Michelle and other marketing pros offer 15 tips to localize your ads in this Forbes Agency Council article.
08-04-2020
Podcast: Ups and Downs of Social Media for Businesses
Michelle Abdow chatted with Dave Madsen for his Even Better Western Mass podcast about the ups and downs of social media for businesses.
07-20-2020
Dealing with Social Media Backlash
Watch Michelle Abdow on Mass Appeal discussing how businesses can respond when their employees’ social media posts create a public backlash.