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When a crisis hits your business, you want a crisis communications pro who can help you respond in a professional, timely and appropriate way.
The last thing you want is to have your audience associate your brand with irritation.
How to change course to keep your brand ahead of the curve.
If you think digital has killed print advertising, think again. Michelle and other agency experts share their thoughts and advice in this roundup.
In this Forbes article, Michelle and other agency leaders talk about how honest reviews can help you build your brand.
Netflix has announced that it’s going to start selling advertising during its programming. Should you jump on board?
In this Forbes article, Michelle talks about what advertisers get wrong and sets the record straight.
Agency experts offer tips to garner new customers and retain existing ones with rewards.
A crisis can happen at any time, which is why having a solid crisis communications plan in place is essential.
