Traditional vs Digital Media Buying
Traditional vs digital media buying reach different audiences, have different goals, and require media buyers with different skillsets. We explain the differences and what to look for.
10-20-2020
Media Buying Blog
Developing killer creative is only half the battle when it comes to advertising. Our media buying blog provides information about the other key component: making sure your message reaches its intended audience. You’ll find tips and information about maximizing your ROI; reach, frequency, gross rating points and other key metrics; refining your reach, and more.
09-09-2020
Understanding Common Types of Digital Video Ads
Understanding the various types of videos available to brands can be challenging, as innovation in content delivery and shifting consumer behavior leads to newer opportunities and platforms.
04-22-2020
Business Recovery after the COVID-19 Outbreak: 6 Tips
Are you ready for business recovery after the COVID-19 outbreak? Here we share six tips to prepare, now, for post-pandemic commerce.
04-07-2020
Media Buying: It Pays to Partner with Power
Even for the business savvy, media buying can be a complex undertaking; that’s why the most successful organizations leave it to professionals. As not all pros are the same, your single most important strategy is to partner with the right regional experts.
02-12-2020
Summer Olympics is Advertising Gold
Summer Olympics is advertising gold for businesses, and here’s why.
01-30-2020
The Political Window (and How to Work It)
Election season dramatically increases demand for advertising airtime. It’s called the “political window”—and now is the time to secure the best view.
04-01-2019
4 Reasons to Hire a Media Buyer: Bigger Bang for Your Advertising Budget
From understanding gross rating points to measuring reach and frequency, an effective media strategy involves a lot of science, but also a bit of art as well. If you’re not in the business, it can be a lot to manage. We offer four compelling reasons to hire us as your media buyer and get the biggest bang for your advertising budget.
06-19-2018
Media Buying Services: Refine Your Reach Right
When it comes to achieving your marketing goals, an innovative advertising campaign is only half the battle. Let our media buying expertise ensure your message’s optimal performance and reach.
03-21-2018
All Things Media: Paid, Earned, Owned and Shared
A successful marketing strategy employs a variety of media––including paid, earned, owned and shared––in a combination that drives the results you want. At Market Mentors, we can help design, develop and deploy the best plan for your business.
07-18-2017
The Dos and Don’ts of a Successful, Integrated Campaign
All too often, businesses adopt the belief that “if you build it, they will come.” The truth is, all products and services, no matter how good, will go unused if no one knows about them. Don’t be the best-kept secret.
