In this Forbes article, Michelle and other agency leaders talk about the ways they employ artificial intelligence to allow their teams to focus their attention where it matters most.
Media Buying Blog
Developing killer creative is only half the battle when it comes to advertising. Our media buying blog provides information about the other key component: making sure your message reaches its intended audience. You’ll find tips and information about maximizing your ROI; reach, frequency, gross rating points and other key metrics; refining your reach, and more.
From syndicated research data and tools to mastery of marketing automation, here’s what to ask about.
An effective advertising plan finds the sweet spot when it comes to frequency and reach.
OTT (over the top or streaming media) is arguably the up-and-comer in your media mix. In this Forbes Agency Council article, Michelle lays out what you need to know when slicing your media buying pie.
Are you ready for business recovery after the COVID-19 outbreak? Here we share six tips to prepare, now, for post-pandemic commerce.