An effective advertising plan finds the sweet spot when it comes to frequency and reach.
Media Buying Blog
Developing killer creative is only half the battle when it comes to advertising. Our media buying blog provides information about the other key component: making sure your message reaches its intended audience. You’ll find tips and information about maximizing your ROI; reach, frequency, gross rating points and other key metrics; refining your reach, and more.
OTT (over the top or streaming media) is arguably the up-and-comer in your media mix. In this Forbes Agency Council article, Michelle lays out what you need to know when slicing your media buying pie.
Are you ready for business recovery after the COVID-19 outbreak? Here we share six tips to prepare, now, for post-pandemic commerce.
Even for the business savvy, media buying can be a complex undertaking; that’s why the most successful organizations leave it to professionals. As not all pros are the same, your single most important strategy is to partner with the right regional experts.
From understanding gross rating points to measuring reach and frequency, an effective media strategy involves a lot of science, but also a bit of art as well. If you’re not in the business, it can be a lot to manage. We offer four compelling reasons to hire us as your media buyer and get the biggest bang for your advertising budget.