A CTV Strategy for the Evolving Television Landscape
Television-viewing methods have evolved over the years, and your advertising strategy needs to keep up.
12-15-2022
Media Buying Blog
Developing killer creative is only half the battle when it comes to advertising. Our media buying blog provides information about the other key component: making sure your message reaches its intended audience. You’ll find tips and information about maximizing your ROI; reach, frequency, gross rating points and other key metrics; refining your reach, and more.
11-10-2022
Watch Your Holiday Sales Shine with the Right Media Strategy
Online sales in the U.S. on Black Friday climbed from $1.93 billion in 2013 to $8.9 billion in 2021.
08-26-2022
Common Misconceptions about Advertising on Streaming Media
In this Forbes article, Michelle talks about what advertisers get wrong and sets the record straight.
06-17-2022
Where AI Adds Value to the Marketing Process
In this Forbes article, Michelle and other agency leaders talk about the ways they employ artificial intelligence to allow their teams to focus their attention where it matters most.
01-26-2022
Are You Going Over the Top with Your Advertising?
As the methods for media consumption evolve, we can make sure you’re responding by going over the top with a balanced approach to your advertising.
12-23-2021
Technical Skills You Want Your Marketing Agency to Have
From syndicated research data and tools to mastery of marketing automation, here’s what to ask about.
10-07-2021
Recipe for a Successful Advertising Campaign
Creating the perfect advertisement isn’t about mixing up whatever you have on hand and hoping for the best.
09-16-2021
Programmatic Ad Buying: More Than Meets the AI
Using real time bidding, programmatic ad buying leverages AI and more to automate digital ad buying. Learn how we can put it to work for you.
06-01-2021
The Power of Repetition: Frequency Counts in Media Buying
An effective advertising plan finds the sweet spot when it comes to frequency and reach.
04-08-2021
Media Buying: Go Over the Top to Maximize Your ROI
OTT (over the top or streaming media) is arguably the up-and-comer in your media mix. In this Forbes Agency Council article, Michelle lays out what you need to know when slicing your media buying pie.
