Categories for Media Buying
A successful marketing strategy employs a variety of media––including paid, earned, owned and shared––in a combination that drives the results you want. At Market Mentors, we can help design, develop and deploy the best plan for your business.
All too often, businesses adopt the belief that “if you build it, they will come.” The truth is, all products and services, no matter how good, will go unused if no one knows about them. Don’t be the best-kept secret.
As a “full-service” marketing agency, Market Mentors provides a variety of services including advertising, branding, media buying, graphic design, public relations and event planning. Although many of our clients work with us for just a few of our services, we strive to deliver the best results by providing “added value.” Added value is another impression we can create for our client to let them know “we’re here for you”. In addition, this little “something extra” is a great way for our clients to try a service that they may not have considered before, to strengthen their campaigns.
In today’s environment, budgets are limited, and companies are being forced to do a lot more with a lot less. This is very evident in the world of advertising. Often, the best advertising campaign can be lost with an ineffective media buy. Intelligent media buying prevents the ‘throw it at the wall and see if it sticks’ trap that many businesses fall into. In a small market like Springfield, it’s unusual to have four major TV network (ABC, NBC, CBS... Read More
Agency Principal, Michelle Abdow, was recently named the “Top Woman in Media” by the Western Mass Women Magazine, who’s recent edition featured the Top 25 Women to Watch in western MA. Congratulations to Michelle! From the article: Michelle Abdow of Longmeadow, MA, started Market Mentors in August 2003. Prior to this, Abdow worked in media for 10 years. “I had always wanted to start my own advertising agency, so the timing felt right to open up shop,” she said. Abdow... Read More
"The Intelligence Behind Sophisticated Media Buying," By MICHELLE M. ABDOW. It may be a buyers' market, but beware of what you are buying. When you maximize your advertising budget, you will be more effective. In the end, media buying can be very confusing, so don't feel that you must go it alone. Hiring a firm that specializes in media buying can help you spend your marketing dollars in the most cost-effective ways – and likely save a company money in the long run.