Traditional vs digital media buying reach different audiences, have different goals, and require media buyers with different skillsets. We explain the differences and what to look for.
Are you ready for business recovery after the COVID-19 outbreak? Here we share six tips to prepare, now, for post-pandemic commerce.
Even for the business savvy, media buying can be a complex undertaking; that’s why the most successful organizations leave it to professionals. As not all pros are the same, your single most important strategy is to partner with the right regional experts.
From understanding gross rating points to measuring reach and frequency, an effective media strategy involves a lot of science, but also a bit of art as well. If you’re not in the business, it can be a lot to manage. We offer four compelling reasons to hire us as your media buyer and get the biggest bang for your advertising budget.
A successful marketing strategy employs a variety of media––including paid, earned, owned and shared––in a combination that drives the results you want. At Market Mentors, we can help design, develop and deploy the best plan for your business.
All too often, businesses adopt the belief that “if you build it, they will come.” The truth is, all products and services, no matter how good, will go unused if no one knows about them. Don’t be the best-kept secret.