Categories for Just For Fun


09.14.2017

In a creative rut? 10 ideas to get unstuck


Suffering from creative block? It happens to the best of us. At Market Mentors, however, our success often depends on our creativity, so we employ a variety of methods to keep our creativity flowing. Here are our top 10:

Blog Contributor Sarah Murphy
10.04.2016

National Do Something Nice Day


National Do Something Nice Day (NDSND) is on October 5th this year. It is exactly what it sounds like, a mandatory day to do at least one nice thing for someone else. You think, “that isn’t hard” but for some people it is and they need a nationally known day to do something kind for someone else. For those of us that do nice things on a daily basis, this is a reminder to go the extra mile.

A Hefty Risk with Big Reward


Take a moment to watch one of these TV spots or two (they’re pretty entertaining; you might find yourself watching all three).       What makes these ads so great? Hefty took a risk. While it can be intimidating to bring a creative, “out-of-the-box” idea to a board of directors, a safe approach doesn’t always make an impact. In this party mom campaign, skeptics would say that Hefty ran the risk of alienating some more traditional consumers. However, by... Read More

Candace Kasper
07.25.2014

I Know What You Did Last Summer


Okay you got me. I missed the Excel spreadsheets too much. We just have an inseparable bond you wouldn’t understand. I couldn’t bear to stay away for much longer, so here I am back for another summer interning at Market Mentors. It’s been a long school year, filled with late nights, scribbled lecture notes, and enough caffeine to outlast the Energizer Bunny, but it’s over and now… I’m baaaack! Let’s take a quick stroll down memory lane, shall we? This... Read More

How to Win Games and Influence People


The world cup is in full swing and full of excitement. Surprising comebacks, inspiring underdog performances, and of course, the usual suspects. As the popularity of soccer in America grows so does our understanding of how the game is played, what it takes to win and what makes a remarkable team. In this way, advertising and the World Cup have a lot in common. The World Cup is a collection of the finest teams in the world all vying for... Read More

Alex, Kelly, Amanda and Caroline folding t-shirts for the Pink Day event
11.11.2013

Not Your Average Intern


We have all seen movies and heard the stories about the nerdy intern who serves as a slave to their boss. This stereotypical intern starts their day getting coffee, breakfast, dry cleaning, making copies, and whatever else their power abusing boss commands them to do including scheduling their day followed by a major overdose of unwarranted compliments and over courteous gestures. The days pile up with no real value (for the intern) making the experience a pointless disaster. When I... Read More

Candace Kasper
08.09.2013

Lessons from the Cube


The last piece of data has been entered into Excel for this intern (well, maybe). Unfortunately, my summer internship at Market Mentors has reached its last day, and I have to say that it’s been an unforgettable experience.  It certainly hasn’t felt like I’ve been here for three months. Even as I figured that out and typed it I thought “Has it really been three months?!” The summer flew by, and now I’m on to the most strenuous task of... Read More

Summer of the Cubicle


Sometimes internships get a bad reputation. Disgruntled college students emerging from their cubicle-clad lifestyles who can now recite the coffee order of everyone from their office, tend to taint the reputation of the coveted summer internship. These bitter intern jokes should be taken with caution however, since 86% of interns report they had a positive job experience. So when I first learned about my opportunity to become an intern at Market Mentors for the summer before my sophomore year of... Read More

Coincidence or Truth in Advertising?


I had lunch with a client the other day. She’s the Administrator for a Care at Home agency in Holyoke. Her job, as she describes it is to make sure her clients have the appropriate and qualified staff caring for them, but even more importantly, that they have an aide who is also compatible with them. She’s a modern-day matchmaker. So it wasn’t surprising to me that she was frantic that day on the phone, going back and forth between... Read More

Thinking ‘Inside the Box’


If you have not yet watched Kmart’s ‘Ship my Pants’ commercial, you have to! Not only will it make you ‘ship your pants’; it could also spark your creative side, as it did for Alf Zapata, an advertising student that landed an internship at Kmart’s ad agency. We had just finished a meeting at work when I read this article. We had been discussing just what he did, ‘how to leave a lasting impression.’ The first word out of my... Read More

2010 Holiday Montage
12.22.2010

Happy Holidays to All!


Featuring Michelle “Not Really a Scrooge” Abdow, Brittany “The Ghost” Castonguay, Denise “Happy Birthday” Forni-Lemire, Jessica “Hocus Pocus” Gibby, Larry “You’ll Shoot Your Eye Out” Piretti, Elizabeth “Never Tongue Tied” Taras, Heather “Peppermint Patty” Mastrianni, Amanda “Sally” Moyer, Nina “Spinning Copy” Wishengrad, and Jon “The Grinch” Jones

2009 Holiday Card Snuggies
12.07.2010

Christmas Card


We are slowly but surely putting this year’s Christmas card together, for our beloved clients and friends. Last year’s was a hit. Did you see it? Keep an eye out for this years! Coming soon. Happy Holidays everyone!

Lately


The staff here at Market Mentors tries to give back, get involved and support our community as much as possible through out the year.  That’s why each year we support and volunteer for the Salvation Army of Springfield’s Coats for Kids program as well as the Toy for Joy program. This past Saturday, our team went down to the Army at 9am to get ready to help families pick out winter coats for their children, all donated by the community... Read More