Categories for Just For Fun


Never the same auld lang syne: how we made 2017 count

In reflecting on the past year, and then on all the years before it, I’ve developed a new respect for an old cliché. That’s because what I see here at Market Mentors is a clear and genuine trend, and there’s just no better way to describe it: Each year truly has been better than the last. New partnerships, significant internal growth, amazing teamwork and unprecedented community engagement marked an exciting 2017, representing the very types of success for which we... Read More


In a creative rut? 10 ideas to get unstuck

Suffering from creative block? It happens to the best of us. At Market Mentors, however, our success often depends on our creativity, so we employ a variety of methods to keep our creativity flowing. Here are our top 10:

Blog Contributor Sarah Murphy

National Do Something Nice Day

National Do Something Nice Day (NDSND) is on October 5th this year. It is exactly what it sounds like, a mandatory day to do at least one nice thing for someone else. You think, “that isn’t hard” but for some people it is and they need a nationally known day to do something kind for someone else. For those of us that do nice things on a daily basis, this is a reminder to go the extra mile.

A Hefty Risk with Big Reward

Take a moment to watch one of these TV spots or two (they’re pretty entertaining; you might find yourself watching all three).       What makes these ads so great? Hefty took a risk. While it can be intimidating to bring a creative, “out-of-the-box” idea to a board of directors, a safe approach doesn’t always make an impact. In this party mom campaign, skeptics would say that Hefty ran the risk of alienating some more traditional consumers. However, by... Read More

Candace Kasper

I Know What You Did Last Summer

Okay you got me. I missed the Excel spreadsheets too much. We just have an inseparable bond you wouldn’t understand. I couldn’t bear to stay away for much longer, so here I am back for another summer interning at Market Mentors. It’s been a long school year, filled with late nights, scribbled lecture notes, and enough caffeine to outlast the Energizer Bunny, but it’s over and now… I’m baaaack! Let’s take a quick stroll down memory lane, shall we? This... Read More

How to Win Games and Influence People

The world cup is in full swing and full of excitement. Surprising comebacks, inspiring underdog performances, and of course, the usual suspects. As the popularity of soccer in America grows so does our understanding of how the game is played, what it takes to win and what makes a remarkable team. In this way, advertising and the World Cup have a lot in common. The World Cup is a collection of the finest teams in the world all vying for... Read More

Alex, Kelly, Amanda and Caroline folding t-shirts for the Pink Day event

Not Your Average Intern

We have all seen movies and heard the stories about the nerdy intern who serves as a slave to their boss. This stereotypical intern starts their day getting coffee, breakfast, dry cleaning, making copies, and whatever else their power abusing boss commands them to do including scheduling their day followed by a major overdose of unwarranted compliments and over courteous gestures. The days pile up with no real value (for the intern) making the experience a pointless disaster. When I... Read More

Candace Kasper

Lessons from the Cube

The last piece of data has been entered into Excel for this intern (well, maybe). Unfortunately, my summer internship at Market Mentors has reached its last day, and I have to say that it’s been an unforgettable experience.  It certainly hasn’t felt like I’ve been here for three months. Even as I figured that out and typed it I thought “Has it really been three months?!” The summer flew by, and now I’m on to the most strenuous task of... Read More

Summer of the Cubicle

Sometimes internships get a bad reputation. Disgruntled college students emerging from their cubicle-clad lifestyles who can now recite the coffee order of everyone from their office, tend to taint the reputation of the coveted summer internship. These bitter intern jokes should be taken with caution however, since 86% of interns report they had a positive job experience. So when I first learned about my opportunity to become an intern at Market Mentors for the summer before my sophomore year of... Read More

Coincidence or Truth in Advertising?

I had lunch with a client the other day. She’s the Administrator for a Care at Home agency in Holyoke. Her job, as she describes it is to make sure her clients have the appropriate and qualified staff caring for them, but even more importantly, that they have an aide who is also compatible with them. She’s a modern-day matchmaker. So it wasn’t surprising to me that she was frantic that day on the phone, going back and forth between... Read More

Thinking ‘Inside the Box’

If you have not yet watched Kmart’s ‘Ship my Pants’ commercial, you have to! Not only will it make you ‘ship your pants’; it could also spark your creative side, as it did for Alf Zapata, an advertising student that landed an internship at Kmart’s ad agency. We had just finished a meeting at work when I read this article. We had been discussing just what he did, ‘how to leave a lasting impression.’ The first word out of my... Read More

2010 Holiday Montage

Happy Holidays to All!

Featuring Michelle “Not Really a Scrooge” Abdow, Brittany “The Ghost” Castonguay, Denise “Happy Birthday” Forni-Lemire, Jessica “Hocus Pocus” Gibby, Larry “You’ll Shoot Your Eye Out” Piretti, Elizabeth “Never Tongue Tied” Taras, Heather “Peppermint Patty” Mastrianni, Amanda “Sally” Moyer, Nina “Spinning Copy” Wishengrad, and Jon “The Grinch” Jones

2009 Holiday Card Snuggies

Christmas Card

We are slowly but surely putting this year’s Christmas card together, for our beloved clients and friends. Last year’s was a hit. Did you see it? Keep an eye out for this years! Coming soon. Happy Holidays everyone!