Raster vs Vector Graphics
Digital graphics can be divided into two categories: raster and vector. Never heard of them? Here’s how — and when — each should be used.
Categories for Graphic Design
How to Make the Most of Your Headshot
Clients often ask us for professional headshots to use in various marketing materials and for PR purposes. If you’re like me, most people hate getting their photo taken. However, it’s easy to get the most out of your headshot and reduce some of the stress that comes along with showing us your pearly whites.
What is Your Company Logo Really Saying?
Have you ever been walking down the street and seen a logo on someone’s clothing and been able to identify the brand at first glance? Chances are you just answered “yes.” Company logos are essential in building brand awareness and in giving you an edge in the marketplace. Studies show that 65% of the population are visual learners, so it would behoove companies to use this as a competitive advantage. The key is to make the logo stand out above... Read More
Spot Colors and their Importance to your Branding
Many small companies or businesses that started without a creative agency or designer may not be using spot colors, which is an essential element for brand consistency. Spot colors are premixed solid inks that provide consistent results when printing. They also have standard formulas to be viewed across different types of media. For example, Pantone has a complete color matching system that allows companies to keep the colors in their business materials consistent. To break this down in a way... Read More
Did You Know We Go The Extra Mile?
As a “full-service” marketing agency, Market Mentors provides a variety of services including advertising, branding, media buying, graphic design, public relations and event planning. Although many of our clients work with us for just a few of our services, we strive to deliver the best results by providing “added value.” Added value is another impression we can create for our client to let them know “we’re here for you”. In addition, this little “something extra” is a great way for our clients to try a service that they may not have considered before, to strengthen their campaigns.
Stock Talk: Maximize Image Assets without Breaking the Bank
It’s fair to say that most companies are not shelling out the big bucks for custom photography every time they need a new flyer or print ad, which leaves them (or their marketing agencies) to purchase stock photography. There are two types of stock photography to choose from: rights-managed and royalty-free. A rights-managed photo is highly controlled by the stock house and licensed out on a very tight leash, so that anyone buying the use of that photo knows that... Read More
Freshly Brewed: New England’s Favored Java Giant Updates Brand ID
The Boston Business Journal recently featured an article about the change in scenery we will soon be seeing at Dunkin Donuts (check out the photo gallery here). Gone are the days of stiff, uncomfortable tables and chairs in piercing orange and purple. New England’s favored java giant has opted for an interior overhaul featuring modern couches and lighting as well as more soothing shades of burnt orange — you might actually want to sit and stay a while. Each new... Read More
Digital Embossing: The ‘Wow’ Effect
As a designer for Market Mentors, I get to attend seminars from time to time that detail the latest developments in our field. We are always on the lookout for the next big thing to ‘wow’ our clients and their customers. One of the most exciting things we have been working with lately is Digital Embossing. It’s basically a UV coating that can be applied digitally to enhance your prints. This is big news and really cool stuff. Digital embossing... Read More
Adobe Scraps the Creative Suite
In the age of cloud services, Adobe is taking a giant step in not only offering their flagship software online, but terminating production of physical packaged software entirely and forcing users into the cloud. Adobe is touting it as the best possible way to stay absolutely current with all their software as it develops, essentially eliminating software ‘versions’ in favor of one constantly evolving package. What does this mean for users of the creative suite? They want us to believe... Read More
When I Grow Up I Wanna Work in Advertising
A funny video we thought we’d share on this Friday afternoon. Originally done as a spoof on Monster’s “When I Grow Up” commercial a few years back. Enjoy!
Our Favorite Jobs of 2010
As the year comes to a close, we decided to take a look back at all the projects we worked on in 2010. From TV campaigns and web design to event planning and public relations, we’ve been busy working hard for our clients and still finding time to volunteer for local non-profits. We’re looking forward to what 2011 has to bring. Check out a few of our favorites below! TV NUVO Bank & Trust Company “Cash Without a Catch” TV... Read More