Categories for Did You Know?

Did You Know We Go The Extra Mile?


As a “full-service” marketing agency, Market Mentors provides a variety of services including advertising, branding, media buying, graphic design, public relations and event planning. Although many of our clients work with us for just a few of our services, we strive to deliver the best results by providing “added value.” Added value is another impression we can create for our client to let them know “we’re here for you”. In addition, this little “something extra” is a great way for our clients to try a service that they may not have considered before, to strengthen their campaigns.

To Buy or Not to Buy?


In today’s environment, budgets are limited, and companies are being forced to do a lot more with a lot less. This is very evident in the world of advertising. Often, the best advertising campaign can be lost with an ineffective media buy. Intelligent media buying prevents the ‘throw it at the wall and see if it sticks’ trap that many businesses fall into. In a small market like Springfield, it’s unusual to have four major TV network (ABC, NBC, CBS... Read More

communication pull quote
03.18.2015

Communication — What is it and why is it so important?


Whatever your profession, communication is a key component for success. From effectively conveying skills and proficiencies on resumes and cover letters for entry-level jobs to managers organizing tasks for entire teams, good communication is critical at every step of your career. Here are some best practices that I think are particularly important and overlooked: 1. Emailing multiple parties Often times there are projects that multiple people in an organization are working on together. Those projects are usually executed with many... Read More

Political Lay of the Land: 2014 Primary and General Elections


The weather will not be the only thing heating up this summer as we head toward the Primary Election on September 9th and also the General Election on November 4th. The shifting political landscape will have big implications on business nationally and here on a local level. With regards to marketing, election season dramatically increases demand on advertising inventory. For example, an estimate of fourth quarter political market spending is approximately $2.5 to 3 million (based on previous political races and ballot... Read More

Just ‘Google it’


Who do you do turn to for advice these days? Your friends? Your therapist? Your wise and experienced 95-year-old grandmother? Should I keep guessing? I’m willing to bet that 9 times out of ten you consult a search engine like Google first. A question comes up, so you access Google via your smartphone, iPad or device of your preference, and upon typing in the topic of your interest, you are instantly shown a list of possible sources to explore for... Read More

Coincidence or Truth in Advertising?


I had lunch with a client the other day. She’s the Administrator for a Care at Home agency in Holyoke. Her job, as she describes it is to make sure her clients have the appropriate and qualified staff caring for them, but even more importantly, that they have an aide who is also compatible with them. She’s a modern-day matchmaker. So it wasn’t surprising to me that she was frantic that day on the phone, going back and forth between... Read More

Did You Know PR Can Make Your Company’s News Tomorrow’s Headline?


As we’ve said before, Public Relations (PR) is one of the best bargains in marketing communications. When a story about your business, products or services appears in newspapers or magazines or is featured on radio, television or the Internet, it’s free. There is no charge for the space or air time. But how do you make your company news tomorrow’s headline? At the risk of sounding cheesy, who you gonna call? Market Mentors! Here are the top five reasons to... Read More

Need a Quick Lesson in Punctuation? Get in Line.


Em-dash Take a look at the line I just used.  It’s called an em-dash, and it’s used to emphasize an abrupt change in thought, a pause, or an interruption. Here are a couple of examples: “I’m getting twice the gas mileage with my new car that I got with my old car.” Okay, you’ve made a point about your car. Now, suppose you think of something else that’s notable about the car, but completely unrelated to gas mileage: “I’m getting... Read More

YouTube


Check out our new channel on Youtube. You can find a few of our commercials, self promotion pieces (Advertising Dysfunction) and our Client Testimonial video. More to come; stay tuned!

Community Involvement: It’s Worth It.


Have you ever wanted to be more involved in the community, but didn’t know where to go or who to talk to? Have you ever wanted to make more connections through networking, but didn’t know where to start? There are certainly a great deal of networking events going on in the western Massachusetts area each month, however, they can  be really intimidating. You walk into the room of nicely dressed, professional looking individuals, all standing in small groups around the... Read More