Do you know the difference between a browser and a search engine? While this may seem like Internet 101 for some, the two are often confused. Simply, a browser is your access to the internet, and a search engine allows you to search the internet once you have access. You have to use a browser to get to a search engine. Browsers There are many browsers to choose from, but the most commonly used right now are Chrome, Firefox and... Read More
Categories for Did You Know?
Get to Know Your Customers! Forming meaningful relationships with your customers will inspire them to continue visiting your business. Plus, having their feedback will help you improve your bottom line. Here are three easy ways to engage: Host a reception – Hosting an event in honor of those who frequent your business will be a hit! It doesn’t have to be too elaborate, simply having a few refreshments and snacks will go a long way. Send invitations in the mail... Read More
One of the best ways to learn something new is to read a book about it. Most of us at Market Mentors have been inspired in our careers, or have learned how to do what we do even better, thanks to books we’ve read. Here are some of our favorites, in no particular order:
Did You Know?
Sending emails to your boss, co-workers, prospects or existing clients has the potential to be a minefield of professional correctness/decorum, with each inappropriate joke and incorrectly capitalized letter a disaster waiting to happen. Sending an email is obviously very convenient but should not be used to upset or avoid someone.
When meeting the team at Market Mentors, no spin around the office is complete without stopping by the audio studio. If you have ever felt intimidated by a studio setting, consider our recording space the antidote to the cold, dark environs you may have visited in your travels.
Snow day! Music to a child’s ears, but not always to an adult’s. Unless, perhaps, you are fortunate enough to have the type of job – and the type of boss – that allows you to work from home. Working from home on a snow day or other weather emergency is a lovely perk to have, as well as an opportunity and a privilege.
Advertising, Did You Know?, Graphic Design, Marketing, Media Buying, Public Relations, Web Design
As a “full-service” marketing agency, Market Mentors provides a variety of services including advertising, branding, media buying, graphic design, public relations and event planning. Although many of our clients work with us for just a few of our services, we strive to deliver the best results by providing “added value.” Added value is another impression we can create for our client to let them know “we’re here for you”. In addition, this little “something extra” is a great way for our clients to try a service that they may not have considered before, to strengthen their campaigns.
In today’s environment, budgets are limited, and companies are being forced to do a lot more with a lot less. This is very evident in the world of advertising. Often, the best advertising campaign can be lost with an ineffective media buy. Intelligent media buying prevents the ‘throw it at the wall and see if it sticks’ trap that many businesses fall into. In a small market like Springfield, it’s unusual to have four major TV network (ABC, NBC, CBS... Read More
Did You Know?
Whatever your profession, communication is a key component for success. From effectively conveying skills and proficiencies on resumes and cover letters for entry-level jobs to managers organizing tasks for entire teams, good communication is critical at every step of your career. Here are some best practices that I think are particularly important and overlooked: 1. Emailing multiple parties Often times there are projects that multiple people in an organization are working on together. Those projects are usually executed with many... Read More
The weather will not be the only thing heating up this summer as we head toward the Primary Election on September 9th and also the General Election on November 4th. The shifting political landscape will have big implications on business nationally and here on a local level. With regards to marketing, election season dramatically increases demand on advertising inventory. For example, an estimate of fourth quarter political market spending is approximately $2.5 to 3 million (based on previous political races and ballot... Read More
Who do you do turn to for advice these days? Your friends? Your therapist? Your wise and experienced 95-year-old grandmother? Should I keep guessing? I’m willing to bet that 9 times out of ten you consult a search engine like Google first. A question comes up, so you access Google via your smartphone, iPad or device of your preference, and upon typing in the topic of your interest, you are instantly shown a list of possible sources to explore for... Read More
LinkedIn is a powerful social media business tool. Check out this infographic about LinkedIn for business.
Click on the infographic to view it larger. Infographic from PowerFormula for Linkedin Success
I had lunch with a client the other day. She’s the Administrator for a Care at Home agency in Holyoke. Her job, as she describes it is to make sure her clients have the appropriate and qualified staff caring for them, but even more importantly, that they have an aide who is also compatible with them. She’s a modern-day matchmaker. So it wasn’t surprising to me that she was frantic that day on the phone, going back and forth between... Read More
As we’ve said before, Public Relations (PR) is one of the best bargains in marketing communications. When a story about your business, products or services appears in newspapers or magazines or is featured on radio, television or the Internet, it’s free. There is no charge for the space or air time. But how do you make your company news tomorrow’s headline? At the risk of sounding cheesy, who you gonna call? Market Mentors! Here are the top five reasons to... Read More
Em-dash Take a look at the line I just used. It’s called an em-dash, and it’s used to emphasize an abrupt change in thought, a pause, or an interruption. Here are a couple of examples: “I’m getting twice the gas mileage with my new car that I got with my old car.” Okay, you’ve made a point about your car. Now, suppose you think of something else that’s notable about the car, but completely unrelated to gas mileage: “I’m getting... Read More