Search Market Mentors

Content Marketing

Got a Claim? Be Sure to Back It Up!

Got a claim? Be sure to back it up! One of my favorite scenes in the movie “Elf” is the one in the coffee shop. “World’s best cup of coffee!” Wow!
This scene is hilarious, but it illustrates a trap that is all too common in advertising. While your parents may believe you are the best, the rest of us need proof.


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