Got a claim? Be sure to back it up! One of my favorite scenes in the movie “Elf” is the one in the coffee shop. "World’s best cup of coffee!" Wow! This scene is hilarious, but it illustrates a trap that is all too common in advertising. While your parents may believe you are the best, the rest of us need proof.
Categories for Content Marketing
Content marketing. Chances are you’ve heard this relatively new buzzword at some point during your brand marketing discussions over the last few years. However, while the term was coined fairly recently — its inception dates back to 2007 – the idea behind it is steeped in marketing history. For years, marketers have been utilizing storytelling techniques in order to develop a brand identity and sell products. With the digital landscape constantly evolving as technology changes and as more and more... Read More