Blog Archives - Market Mentors, LLC

We make a case for case studies in this blog

12-08-2020

Blog, Content Marketing, Public Relations

A Case for Case Studies

How do you convince a customer your product or service is right for them? A case study may be just the solution you’re looking for.

Picture of Times Square for blog about traditional vs. digital media buying

10-20-2020

Advertising, Blog, Digital Advertising, Marketing, Media Buying

Traditional vs Digital Media Buying

Traditional vs digital media buying reach different audiences, have different goals, and require media buyers with different skillsets. We explain the differences and what to look for.

hand holding smart phone with play button for digital video ads

09-09-2020

Advertising, Blog, Digital Advertising, Marketing, Media Buying

Understanding Common Types of Digital Video Ads

Understanding the various types of videos available to brands can be challenging, as innovation in content delivery and shifting consumer behavior leads to newer opportunities and platforms.

are you prepared for a pontenial pandemic resurgence

08-27-2020

Better Your Business, Blog, Marketing

Preparing Your Business for a Potential Pandemic Resurgence: 6 Tips

Download our 6 Ps, steps to take now to prepare your business in the event of new quarantine restrictions over the coming season.

07-30-2020

Advertising, Blog, Digital Advertising

Digital Advertising: How Machine Learning Impacts Your Campaigns

In the midst of the Age of Automation, our digital and social media specialist discusses the ever-growing realm of digital advertising and how machine learning impacts your campaigns.

07-09-2020

Blog, Public Relations

Full Coverage: Electronic Press Kit Essentials

Since most journalists are now online, having your press materials online makes good sense, too. Here, we explore some press kit essentials.

05-11-2020

Better Your Business, Blog

Back to Business (but Not as Usual)

With the significant progress Americans have collectively made in flattening the curve, many companies (like Market Mentors) are planning for the shift back to business as they once knew it— making it a good time to prepare our teams and our mindset.