The Power of Repetition: Frequency Counts in Media Buying
An effective advertising plan finds the sweet spot when it comes to frequency and reach.
06-01-2021
Our Blog
At Market Mentors, we’re about all things media, and so is our blog. We cover topics including advertising, digital advertising, content marketing, graphic design, marketing, media buying, public relations, search engine optimization (SEO), social media, web design and more. Check back often!
05-14-2021
The Media Moves Swiftly: Don’t Miss Out
Get an insider’s perspective on how the news business works as well as tips on how best to get earned media.
05-13-2021
Experts Weigh In: 10 Ways VR Will Impact the Future of Advertising
In this Forbes article, Michelle joins nine other experts to explore 10 Ways VR Will Impact the Future of Advertising.
05-03-2021
Building a Successful Website
Learn how to build a better and more successful website that functions smoothly and is informative for your prospective customers.
04-20-2021
Branding 101: More than Words
To some, branding starts and stops with a logo and tagline. To others in the know, branding extends much further, into written elements. Find out how the right mix of elements, executed properly, can help play a positive role in your business plan and organizational growth.
04-09-2021
Should You Have a Video Marketing Strategy? The Case Is Clear
If you are wondering if you should have a video marketing strategy, the answer is a clear and resounding yes. Here’s why.
03-16-2021
What is Inbound Marketing and How Can it Work for You?
Learn about what inbound marketing is, how your business can use it and how we can help you create a marketing strategy around it.
02-16-2021
What is Brand Management?
From the words you use to the core values that you embody—your company’s brand tells your story. That’s what makes brand management so essential.
01-28-2021
Does Your Website Need a Makeover?
A website should speak to your brand and be unique to you. But it also needs to be up-to-date in form and function. Here are some important things to consider when you are wondering if it’s time for a refresh.
12-08-2020
A Case for Case Studies
How do you convince a customer your product or service is right for them? A case study may be just the solution you’re looking for.