Where AI Adds Value to the Marketing Process
In this Forbes article, Michelle and other agency leaders talk about the ways they employ artificial intelligence to allow their teams to focus their attention where it matters most.
Our digital advertising blog offers the latest information and education about best practices in the ever-expanding realm of online advertising. From strategy through creation, placement, tracking, optimization and reporting, Market Mentors is your resource for all types of digital advertising including online, display, pay-per-click, retargeting, social and a growing array of other options.
In this Forbes article, Michelle and other agency leaders talk about the ways they employ artificial intelligence to allow their teams to focus their attention where it matters most.
LinkedIn has gained recognition as the go-to professional networking platform and businesses have also found value in it as a space in which to promote themselves.
Beginning on June 30, 2022, Google is shifting from ETAs to RTAs. We explain the benefits and best practices to ensure your digital ad campaigns don’t miss a beat.
When you search topics online, paid digital advertisements are often provided alongside the most popular organic search results.
With nearly 3 billion monthly users worldwide, Facebook is the most popular social media platform in the world. This means it’s very likely your customers are using it.
From syndicated research data and tools to mastery of marketing automation, here’s what to ask about.
Gathering audience insights through these tools can allow you to target groups of prospects that are more relevant.
Some sessions reaffirmed that we are on point with what we are doing for our clients, while others provided glimpses into the future.
Used in an intentional way that enhances the customer journey, pop-ups can boost conversions.
Here’s what you can expect regarding email marketing metrics after Apple’s iOS 15 update on privacy settings.