Where AI Adds Value to the Marketing Process
In this Forbes article, Michelle and other agency leaders talk about the ways they employ artificial intelligence to allow their teams to focus their attention where it matters most.
06-17-2022
Digital Advertising Blog
Our digital advertising blog offers the latest information and education about best practices in the ever-expanding realm of online advertising. From strategy through creation, placement, tracking, optimization and reporting, Market Mentors is your resource for all types of digital advertising including online, display, pay-per-click, retargeting, social and a growing array of other options.
06-07-2022
Should Your Business Have a LinkedIn Page?
LinkedIn has gained recognition as the go-to professional networking platform and businesses have also found value in it as a space in which to promote themselves.
05-18-2022
It’s Official: Google Shifting from Expanded Text Ads to Responsive Text Ads
Beginning on June 30, 2022, Google is shifting from ETAs to RTAs. We explain the benefits and best practices to ensure your digital ad campaigns don’t miss a beat.
04-04-2022
Expanded and Dynamic Search Ads: What’s The Difference?
When you search topics online, paid digital advertisements are often provided alongside the most popular organic search results.
03-24-2022
Should Your Business Be on Facebook?
With nearly 3 billion monthly users worldwide, Facebook is the most popular social media platform in the world. This means it’s very likely your customers are using it.
12-23-2021
Technical Skills You Want Your Marketing Agency to Have
From syndicated research data and tools to mastery of marketing automation, here’s what to ask about.
12-20-2021
Refining Marketing Strategies Leveraging Machine Learning Ad Tools
Gathering audience insights through these tools can allow you to target groups of prospects that are more relevant.
12-10-2021
Lessons from the Big Apple: Ad Week New York 2021
Some sessions reaffirmed that we are on point with what we are doing for our clients, while others provided glimpses into the future.
11-12-2021
Using Pop-Ups to Your Advantage
Used in an intentional way that enhances the customer journey, pop-ups can boost conversions.
10-25-2021
The Impact of Apple’s iOS 15 Update on Privacy Settings for Email Campaigns
Here’s what you can expect regarding email marketing metrics after Apple’s iOS 15 update on privacy settings.