A CTV Strategy for the Evolving Television Landscape
Television-viewing methods have evolved over the years, and your advertising strategy needs to keep up.
Our digital advertising blog offers the latest information and education about best practices in the ever-expanding realm of online advertising. From strategy through creation, placement, tracking, optimization and reporting, Market Mentors is your resource for all types of digital advertising including online, display, pay-per-click, retargeting, social and a growing array of other options.
Television-viewing methods have evolved over the years, and your advertising strategy needs to keep up.
The last thing you want is to have your audience associate your brand with irritation.
Online sales in the U.S. on Black Friday climbed from $1.93 billion in 2013 to $8.9 billion in 2021.
Netflix has announced that it’s going to start selling advertising during its programming. Should you jump on board?
In this Forbes article, Michelle talks about what advertisers get wrong and sets the record straight.
Why you should expand your advertising reach into the realm of the open web.
In this Forbes article, Michelle and other agency leaders talk about the ways they employ artificial intelligence to allow their teams to focus their attention where it matters most.
LinkedIn has gained recognition as the go-to professional networking platform and businesses have also found value in it as a space in which to promote themselves.
Beginning on June 30, 2022, Google is shifting from ETAs to RTAs. We explain the benefits and best practices to ensure your digital ad campaigns don’t miss a beat.