A CTV Strategy for the Evolving Television Landscape
Television-viewing methods have evolved over the years, and your advertising strategy needs to keep up.
12-15-2022
Digital Advertising Blog
Our digital advertising blog offers the latest information and education about best practices in the ever-expanding realm of online advertising. From strategy through creation, placement, tracking, optimization and reporting, Market Mentors is your resource for all types of digital advertising including online, display, pay-per-click, retargeting, social and a growing array of other options.
11-16-2022
Reduce the Intrusiveness of Pop-Ups for Better Results
The last thing you want is to have your audience associate your brand with irritation.
11-10-2022
Watch Your Holiday Sales Shine with the Right Media Strategy
Online sales in the U.S. on Black Friday climbed from $1.93 billion in 2013 to $8.9 billion in 2021.
09-07-2022
Advice for Netflix Advertisers
Netflix has announced that it’s going to start selling advertising during its programming. Should you jump on board?
08-26-2022
Common Misconceptions about Advertising on Streaming Media
In this Forbes article, Michelle talks about what advertisers get wrong and sets the record straight.
08-04-2022
07-21-2022
Advertising on the Internet Beyond Social Media
Why you should expand your advertising reach into the realm of the open web.
06-17-2022
Where AI Adds Value to the Marketing Process
In this Forbes article, Michelle and other agency leaders talk about the ways they employ artificial intelligence to allow their teams to focus their attention where it matters most.
06-07-2022
Should Your Business Have a LinkedIn Page?
LinkedIn has gained recognition as the go-to professional networking platform and businesses have also found value in it as a space in which to promote themselves.
05-18-2022
It’s Official: Google Shifting from Expanded Text Ads to Responsive Text Ads
Beginning on June 30, 2022, Google is shifting from ETAs to RTAs. We explain the benefits and best practices to ensure your digital ad campaigns don’t miss a beat.
