Technical Skills You Want Your Marketing Agency to Have
From syndicated research data and tools to mastery of marketing automation, here’s what to ask about.
12-23-2021
Digital Advertising Blog
Our digital advertising blog offers the latest information and education about best practices in the ever-expanding realm of online advertising. From strategy through creation, placement, tracking, optimization and reporting, Market Mentors is your resource for all types of digital advertising including online, display, pay-per-click, retargeting, social and a growing array of other options.
12-20-2021
Refining Marketing Strategies Leveraging Machine Learning Ad Tools
Gathering audience insights through these tools can allow you to target groups of prospects that are more relevant.
12-10-2021
Lessons from the Big Apple: Ad Week New York 2021
Some sessions reaffirmed that we are on point with what we are doing for our clients, while others provided glimpses into the future.
11-12-2021
Using Pop-Ups to Your Advantage
Used in an intentional way that enhances the customer journey, pop-ups can boost conversions.
10-25-2021
The Impact of Apple’s iOS 15 Update on Privacy Settings for Email Campaigns
Here’s what you can expect regarding email marketing metrics after Apple’s iOS 15 update on privacy settings.
09-16-2021
Programmatic Ad Buying: More Than Meets the AI
Using real time bidding, programmatic ad buying leverages AI and more to automate digital ad buying. Learn how we can put it to work for you.
08-18-2021
Optimizing Facebook Ads to Drive Conversions: 14 Expert Approaches
Do you know which Facebook target options will work best for optimizing your ads to drive conversions?
04-09-2021
Should You Have a Video Marketing Strategy? The Case Is Clear
If you are wondering if you should have a video marketing strategy, the answer is a clear and resounding yes. Here’s why.
10-20-2020
Traditional vs Digital Media Buying
Traditional vs digital media buying reach different audiences, have different goals, and require media buyers with different skillsets. We explain the differences and what to look for.
09-09-2020
Understanding Common Types of Digital Video Ads
Understanding the various types of videos available to brands can be challenging, as innovation in content delivery and shifting consumer behavior leads to newer opportunities and platforms.