Programmatic Ad Buying: More Than Meets the AI
Using real time bidding, programmatic ad buying leverages AI and more to automate digital ad buying. Learn how we can put it to work for you.
09-16-2021
Digital Advertising Blog
Our digital advertising blog offers the latest information and education about best practices in the ever-expanding realm of online advertising. From strategy through creation, placement, tracking, optimization and reporting, Market Mentors is your resource for all types of digital advertising including online, display, pay-per-click, retargeting, social and a growing array of other options.
08-18-2021
Optimizing Facebook Ads to Drive Conversions: 14 Expert Approaches
Do you know which Facebook target options will work best for optimizing your ads to drive conversions?
04-09-2021
Should You Have a Video Marketing Strategy? The Case Is Clear
If you are wondering if you should have a video marketing strategy, the answer is a clear and resounding yes. Here’s why.
10-20-2020
Traditional vs Digital Media Buying
Traditional vs digital media buying reach different audiences, have different goals, and require media buyers with different skillsets. We explain the differences and what to look for.
09-09-2020
Understanding Common Types of Digital Video Ads
Understanding the various types of videos available to brands can be challenging, as innovation in content delivery and shifting consumer behavior leads to newer opportunities and platforms.
07-30-2020
Digital Advertising: How Machine Learning Impacts Your Campaigns
In the midst of the Age of Automation, our digital and social media specialist discusses the ever-growing realm of digital advertising and how machine learning impacts your campaigns.